Thinking about changing your Facebook cover photo this year? Or finally updating that profile pic? Well, SIZE MATTERS.
If your images don’t match Facebook’s official dimensions, you’re asking for pixelated pics and awkward cropping. 🥴
And with so many people using Facebook on their phones, your images need to be scroll-stopping if you want engagement.
I put together a super easy cheat sheet (below!) for Facebook's new image sizes and dimensions. So, bookmark this page for the latest updates. (Your future self will thank you!)
I'll go through the details in a moment, but here’s a quick rundown of Facebook’s recommended image dimensions.
Recommended Facebook image dimensions
Facebook Profile images
- Profile Photo: 2048 x 2048 pixels; ratio 1:1
- Cover Photo: 2037 x 754 pixels; aspect ratio 2.7:1
Facebook Page images
- Profile Photo: 2048 x 2048 pixels; ratio 1:1
- Cover Photo: 1958 x 745 pixels; ratio 2.63:1
Facebook Group images
- Profile Photo: N/A
- Cover Photo: 1640 x 922 pixels; aspect ratio 1.78:1
Facebook Event images
- Profile Photo: N/A
- Cover Photo: 1920 x 1005 pixels; aspect ratio 1.91:1
Facebook Page Ad images
- Feed Ads: 1200 x 628 pixels; aspect ratio 1.91:1.
- Right Column Ads: 254 x 133 pixels.
- Marketplace Ads: 1200 x 628 pixels; aspect ratio 1.91:1
- Messenger Ads: 1200 x 628 pixels; aspect ratio 1.91:1
Facebook Page Like Ad images
- Desktop: 1200 x 44 pixels
- Sidebar: 254 x 94 pixels
- Mobile: 560 x 208 pixels
Facebook Carousel images
- Image size: 1080 x 1080 pixels; aspect ratio 1:1
Facebook Photo Posts images (in the News Feed)
- Square: 1080 x 1080 pixels; aspect ratio 1:1
- Portrait: 1080 x 1350 pixels; aspect ratio 4:5
- Landscape: 1080 x 566 pixels; aspect ratio 1.91:1
Facebook Link Post images (in the News Feed)
- Featured image: 1200 x 628 pixels; aspect ratio 1.91:1
Facebook Videos
- Reels: 1080 x 1920 pixels; aspect ratio 9:16
- Stories: 1080 x 1920 pixels; aspect ratio 9:16
Details: your Facebook Profile Photo
Your profile pic is your most important image on Facebook. It’s your digital first impression, appearing on your profile, posts, comments, search results, and anywhere else your Facebook profile or page is referenced.
It’s the face of your brand, so make it count! Use a square image at the highest resolution: 2048 x 2048 pixels.
Remember, your profile photo displays as a circle, so make sure everything important (like your eyes and smile!) is clearly visible, even at the smaller size of 176 x 176 pixels on desktop or 196 x 196 pixels on smartphones.
Details: your Facebook Profile Cover Photo
Your profile cover photo is the big landscape image at the top of your Facebook profile page. Most people use this image to show off their personality by showing themselves doing something they're passionate about.
We recommend using the highest resolution with the dimensions 2037 x 754 pixels.
Details: your Facebook Business Page Cover Photo
This cover photo serves the same purpose for your brand that it does for your personal profile page. Use it to show off your brand's personality, since your page's profile pic is usually going to be a high-res version of your logo.
Make sure to use the highest resolution possible with dimensions 1958 x 745 pixels.
Details: your Facebook Group Cover Photo
This one is a little tricky to get just right, but it's doable!
Upload a landscape image with dimensions 1640 x 922 pixels and adjust the image vertically in the viewable area. (It takes a little finessing, but you'll get it!)
Details: your Facebook Event Cover Photo
Same function here as the cover photos above, but yes, yet another set of dimensions! Go ahead and upload the largest resolution image possible with the dimensions 1920 x 1005 pixels. (No need to adjust this one, just make sure it POPS.)
Details: your Facebook Ad images
Facebook ads come in various formats and placements, so nailing the right dimensions is SUPER important to grabbing attention and driving clicks. Here’s the breakdown:
- Feed Ads: Use 1200 x 628 pixels for clean, professional-looking images. These appear in the news feed and are great for catching eyes while scrolling.
- Right Column Ads: These are smaller and more compact, so stick to 254 x 133 pixels for the best fit.
- Marketplace Ads: Showcase your products with 1200 x 628 pixels.
- Messenger Ads: For ads in Facebook Messenger, use 1200 x 628 pixels so your message lands CLEARLY.
Quick reminder: While Facebook no longer enforces the 20% text rule for ad images, ads with too much text still tend to flop. Keep it light on the words, and your ad is WAY more likely to grab attention and get results.
ALWAYS preview your ads to make sure they look perfect on desktop AND mobile.
Details: your Facebook Page Like Ad images
Page Like Ads are all about getting people to hit that "Like" button to increase your following. These ads show up in the news feed, sidebars, and mobile views, so the right dimensions matter.
The trick here is to keep your visuals clean, bold, and scroll-stopping. Think of this as your brand’s elevator pitch: visually sharp and impossible to ignore.
Don’t forget to add a clear call-to-action to let people know EXACTLY why they should like your page. (Think: "Join the Fun!" or "Be Part of Our Community!")
Details: your Facebook Carousel images
Carousel images are perfect for telling a story! Each image in a carousel should be 1080 x 1080 pixels.
You can promote a product line, share a step-by-step guide, or just be creative!
Make sure every image is of high resolution, quality, and visually consistent.
Bonus tip: Add a call-to-action or engaging text on each image to keep viewers swiping.
Details: your Facebook Image Posts (in News Feed)
These get pretty complicated once you start mixing square images with landscape and portrait images, and also publishing multi-photo posts.
The best thing you can do is publish your images in as high a resolution as possible. Make sure the height or width of the image reaches at least 1080 pixels, and you should be good to go!
Details: your Facebook Link Posts (in News Feed)
For the featured images on your blog posts, you need one set of dimensions only.
If you're an active blogger, memorize these dimensions and make sure all the featured images on your blog posts (and website pages) have them.
The ideal dimensions for link post featured images are 1200 x 628 pixels.
Details: your Facebook Videos
Reels and Stories are where the magic is happening right now on Facebook. Since most people watch from their phones, vertical formats are a MUST. (Nobody wants to flip their phone, right?)
Those first few seconds are CRUCIAL, so use bold visuals and engaging content to lock in and keep your audience hooked.
Reels and Stories should be 1080 x 1920 pixels.
Bonus tip: Always include captions! Most people scroll Facebook with the sound off, so text on your videos can make all the difference.
Facebook image sizes & dimensions infographic
TL;DR
Save this cheat sheet for when your Facebook needs a glow-up!
Frequently asked questions
Why do Facebook image dimensions matter?
Because nobody wants a blurry image. The right dimensions make your photos look sharp and professional. (So get you those Likes and comments you’re after!)
What happens if I upload images with the wrong dimensions?
Your photo could end up cropped awkwardly or looking stretched, which isn’t exactly the vibe you’re going for. Stick to the right dimensions to keep things looking polished.
How often do Facebook image dimensions change?
All. The. Time. Facebook loves to keep us on our toes, which is why having a cheat sheet like this is a lifesaver.
Facebook design made easy with Post Planner
Post Planner has pre-made size templates in its design studio, so your Facebook posts, profile pics, and cover photos are crisp and professional.
Start a FREE Post Planner account and check it out!
ViewHide comments (6)