14 Best Facebook Tools for Marketing (2025)

Looking for Facebook tools that'll grow your business WITHOUT spammy tactics?

Make no mistake – Facebook tools help you:

• Save hours of your time from manual tasks
• Improve engagement by understanding your audience better
• Scale your presence without having a big marketing team

After some testing and research, I've made the ultimate list of Facebook tools and categorized them by how they can help you.

Feel free to skip ahead:

• Best for posting automation: Post Planner
• Best general AI tool: ChatGPT
• Best AI image generator: DALL-E
• Best AI for video editing: OpusClip
• Best for image editing: Canva
• Meta Business Suite
• Facebook Ads
• Facebook Messenger
• InstaChamp (MobileMonkey)
• ShortStack
• Smash Balloon (Facebook Feed Pro)
• Facebook Audience Insights
• A Facebook QR code in your physical store
• Other social media accounts
• How to use Post Planner to get more Facebook followers
• Frequently asked questions

1. Best for posting automation: Post Planner

Post Planner is a social media scheduling tool to help you find, create, and schedule engaging Facebook posts.

Since Facebook content is the most important marketing "tool", it pays to do it well.
There are a few areas where Post Planner shines:

• Discovering content that has already performed well with audiences similar to yours.
• Automating your Facebook (and other social media accounts) calendar saves you time and increases the frequency of your posts.
• Creating aesthetic social media posts by finding pre-made visuals or designing your own with a built-in image editor.

Post Planner’s scheduling features help you deliver a consistent schedule of EXCELLENT content to your followers, increasing:

• Engagement
• Followers
• Conversions (AKA $$$)

See how it works here:

Pros

• Massive time-saving benefits
• Easy to learn and use
• Helps keep your content consistent
• Scours the web for the best curated content (so you don’t have to)
• Cost-effective
• Offers an excellent FREE option

Cons

• Limited analytics features

Features

• Content discovery through Content Streams

• Content scheduling with automatic posting
• Bulk post creator tool for multiple posts at once
• Analytics and recycling features for reposting top content
• Post performance tracking
• Track 10 of the most popular social networks
• AI-driven post suggestions
• AI post generator
• Built-in photo-editing tools in the Content Studio (and in integration with Canva)
• Fully automatable posting schedule

Pricing

Post Planner offers 4 different plans to meet anyone’s growing social media needs (prices below are on a yearly plan, but monthly plans are available with a slightly higher rate):

• The free plan allows you to manage 1 social account with 3 daily posts and up to 15 scheduled posts.
• The Starter plan is $7/mo (paid annually) and allows you to manage 3 accounts with 12 daily posts each and up to 150 scheduled posts.
• The Growth plan is $37/mo (paid annually) and allows you to manage 12 accounts with 18 daily posts each and up to 1,000 scheduled posts.
• The Business plan is $57/mo (paid annually) and allows you to manage 25 accounts with 24 daily posts each and up to 5,000 scheduled posts.

Reviews

Post Planner gets high reviews for its time-saving features and its core functionality: quickly finding and posting a lot of great content to Facebook.

Here’s what Loreen S. had to say about using Post Planner:

"What do you like best about Post Planner?

I've been using Post Planner for a little over two years. I'm currently managing 16 profiles, but I've managed up to 23. I find Post Planner easy to use for posting curated content - it's built right into the system! Original content is just as easy as posting to the platform itself. I can upload and post articles, images, or videos, add hashtags and links, and see the posts before they are sent out. The support when I have an issue is amazing. Within 48 hours I get a response with instructions on how to fix my issue. Finally, Post Planner was easy to implement into my workflow, and being online and mobile lets me post from anywhere. I use it daily so It's one of the tabs that open when my browser launches!

What do you dislike about Post Planner?

It's a really tiny thing - but if I'm posting to Facebook and Instagram - or anyplace and Instagram, I have to remember to make sure the image is square for Instagram requirements. Which is easy when I'm posting original content. But when I'm using the streams to post curated content - I forget and my posts won't go thru to Instagram. So I'll download the artcile image and crop it and then repost it.

What problems is Post Planner solving and how is that benefiting you?

It's only one place I have to go to post for multiple clients into multiple social accounts. AND it's the only social posting tool that allows for content curation within the tool.”

2. Best general AI tool: ChatGPT

Almost everyone has heard of ChatGPT, and many regularly use it in their workflows.

But does generative AI have a place in helping social media managers market their business on Facebook?

Yes! For example, consider these uses of ChatGPT for Facebook marketing:

• Upload your product details to ChatGPT and have it generate a list of ideas for social media posts about your specific product.
• Ask ChatGPT to create a 10-post (or any number of posts) sequence for your upcoming social media marketing campaign.
• Have ChatGPT generate several options for captions on your posts, then you can select and edit the one you like best.

You’ll notice that all 3 of these suggestions involve brainstorming. That’s where ChatGPT shines!

Using ChatGPT to cut out the hours it usually takes to brainstorm an effective social media campaign or post series can save you TONS of time without decreasing the quality of the end product (or making it sound like a computer wrote it).

Pros

• Provides instant AI-generated responses to almost any prompt
• Can assist with content creation, brainstorming, and marketing strategies
• Capable of generating various writing styles and tones

Cons

• Responses may sometimes be generic (this can often be fixed by using better prompts).
• You still have to edit everything generated by AI, which can sometimes take a while (but still much quicker than generating everything yourself!)

Features

• AI-powered text generation allows users to generate large quantities of text in seconds instead of hours.
• Integrations with various third-party tools through the ChatGPT API
• Ability to summarize and analyze data
• Able to read, edit, and offer suggestions on your existing content. You can ask specific questions like, “How can I optimize this content for SEO?” that ChatGPT can answer.
• Supports multiple languages
• ChatGPT has read the internet, so you can use it to access knowledge that you would never otherwise discover. This makes it perfect for discovering strategies for your social media campaign.

Pricing

Fortunately, most users can get away with using the basic version of ChatGPT, which is FREE!

If you need the latest AI model, more advanced data analysis, image or video generation, or other advanced features, you can upgrade to the $20/month or $200/month plan.

We highly recommend using the free version until you run into a situation you CAN’T do with it, then assessing which plan you should upgrade to.

Reviews

ChatGPT is the most popular AI tool on the market, and its reviews reflect that. Users frequently mention the broad range of uses, flexibility, time-savings, and ease of use as some of the significant benefits of ChatGPT.

More negative comments generally focus on the high price of the advanced plans.

Here’s what Rakshit had to say about using ChatGPT:

"What do you like best about ChatGPT?

ChatGPT has been the most helpful tool to all of us in our company. Whether it is code generations, simple queries, or data analysis, it's the best option out there.

Sure, DeepSeek is out there, but as of now, ChatGPT is a much more secure option. Saying that we use it for a specific purpose would be an understatement, as it's basically a better version of Google for us. We use it on a daily for better efficiency!

What do you dislike about ChatGPT?

The pricing can be a bit too much for small businesses as they would have to pay for subscription for each member, the costs can be too much. It'd also be great if there were more integration options.

What problems is ChatGPT solving and how is that benefiting you?

Coding had been a manual task for quite some time, but with ChatGPT, it has become an automated task. We generate the codes using it, and with just a few amendments, the code is ready to be used!"

3. Best AI image generator: DALL-E

OpenAI (the creators of ChatGPT), also made another AI tool specifically designed to generate images instead of text.

That tool is DALL-E.

Like ChatGPT, this tool has been trained on millions of pieces of content.

However, unlike ChatGPT, it has been trained on images instead of text.

That means you can ask DALL-E to generate an image in the style of your choice with specific details, and it will create an image according to your specifications.

This tool has endless applications for social media. It allows you to create new background images, website graphics, and photorealistic images.

Another excellent feature of DALL-E is that you can use it right from within ChatGPT, so you can accomplish both your text and photo-generation needs from the same interface!

Let’s look deeper at DALL-E’s capabilities and how it might fit into your Facebook marketing strategy.

Pros

• Can reduce the time it takes to create high-quality images and graphics
• Quickly customize your images to fit your needs
• Capable of generating images in almost any style imaginable, which can increase the variety of the images in your Facebook feed.

Cons

• May require multiple prompts to get the desired image
• Limited control over fine details
• Images occasionally turn out distorted or are obviously AI-generated
• The best prompts are very long and detailed, which can take time to master

Features

• AI-powered image generation makes it possible to instantly generate images that used to take a professional designer days.
• Customizable image prompts mean you can generate (almost) any image you can think of.
• Various artistic styles and themes allow you to vary your content on Facebook.
• High-resolution outputs
• DALL-E understands human language, so you can tell it to generate and edit photos by telling it what you want. For example, if you want it to change a particular aspect of a photo it generated, you can say, “Try again, but remove the (part you don’t want)” or a similar prompt.

Pricing

DALL-E is currently included in the ChatGPT pricing model. If you use the free plan, you get two free DALL-E images per day.

If you need more images than that (which is likely if you’re a heavy Facebook poster), you’ll need to upgrade to the paid plans, which are $20/month or $200/month depending on the extent of your needs.

For most users, the $20/month plan will provide plenty of images for their needs!

Reviews

Since DALL-E is technically part of the ChatGPT system, it shares the same user reviews on sites like G2.

However, independent review sites consistently rank DALL-E as the best AI image generator currently available.

This review from CNET praises DALL-E for its ability to create stunning images for almost any prompt. Its most pronounced criticism is that DALL-E requires exceedingly long prompts to generate the best images.

4. Best AI for video editing: OpusClip

One of the BEST types of content for generating engagement on Facebook is Reels, which are short vertical videos optimized for mobile viewing.

Many Facebook users scroll through Reels to find new content related to their niche, which means it’s the perfect opportunity for you to get discovered!

Here’s the problem: making a ton of short videos can be highly time-consuming and challenging.

That’s where OpusClip comes in. It turns your long-form videos into short Reels that you can post on Facebook and Instagram.

For example, it can take a video interview and break it into 30 Facebook Reels with just a few clicks!

Let’s look at OpusClip a bit more in-depth.

Pros

• Converts long videos into short, engaging Reels
• Uses AI to highlight the most engaging segments
• Saves editing time

Cons

• AI may not always select the best highlights
• Limited customization options

Features

• AI-powered video clipping means you don’t have to cut your video manually
• Auto-captioning, subtitles, reframing, and b-roll generation powered by AI
• Post directly to your social media from OpusClip
• Customizable aspect ratio to optimize for each platform
• “Virality Score” of each video uses AI to speculate how likely each clip is to go viral on social media.
• Use prompts to tailor your video customization to your needs.

• Team accounts allow your whole team to collaborate on your clip creation.
• Supports multiple languages
• Customizable video templates save even MORE time and help OpusClip get future videos closer to your creative vision.

Pricing

OpusClip offers 3 plans:

• The Starter Plan is $15/month (no annual plan available), and gives 150 credits per month (150 minutes of video processing).
• The Pro Plan is $14.50/month paid annually, and gives 3,600 credits per year (equivalent to 60 hours of video processing).
• Business plans are for those with more needs than the above can accommodate. Pricing is customized to the business’s needs and is available by contacting OpusClip.
  

Reviews

OpusClip gets excellent reviews, with many customers mentioning the time savings, ease of use, and team features.

Negative comments generally state that they felt OpusClip had trouble picking out the best clips for viral videos or with auto reframing for moving subjects.

Here’s what Don M. had to say about using OpusClip to create short videos for his social media channels:

"What do you like best about OpusClip?

Been using OpusClip as a Pro user for about two months. This is an incredible timesaver! I typically upload a 12-15 video daily and out pop 10-15 clips ranging from 30 seconds to two minutes (using the auto settings), Each is branded with colors and a logo of my choosing.

The whole process is so easy — even editing takes very little time. I just download and post away. (I haven't used the posting tools built in.)

What do you dislike about OpusClip?

Two things are annoying. First, I've tried using OpusClips for videos with a moving speaker and it just doesn't work. I can split frames and position the speaker, but that's tedious andOpus is supposed to do this automatically.

Second, editied captions don't always sync with the video. Sometimes words will show up in captions that aren't in the audio; other times the audio still plays when I deleted words from the captions. Probably 85-90% accuracy in this area.

What problems is OpusClip solving and how is that benefiting you?

If it weren't for OpusClip, I wouldn't be creating short-form video content at all."

5. Best for image editing: Canva

Canva is one of the most popular design tools on the internet for a reason. It’s a fantastic tool for designing engaging Facebook images in a fraction of the time.

Additionally, Canva integrates with many of the best social media scheduling tools like Post Planner for a convenient process from image creation to scheduling – all from the same platform!

Let’s look at some reasons why Canva may (or may not) be on your shortlist of Facebook marketing tools.

Pros

• A great free plan with enough functionality to get you started
• Extremely easy to use — even for those with no design experience
• A range of features that allow you to create stunning images quickly
• Ready-made designs and templates
• Educational content for easy learning
• Free use of the pro version for non-profits and educational organizations

Cons

• Many essential features and templates are only available on the paid plans
• Customization can be limited if you want more options than Canva offers.

Features

• Drag-and-drop editor means even those with zero graphic design experience can create amazing images and graphics for their Facebook page.

• Millions of templates (both free and paid) reduce the work involved in creating and executing a high-quality image.
• Image editing tools for when you want to customize your images to your liking
• Stock photos and elements
• Brand customization allows you to streamline image creation while ensuring everything remains on-brand.
• Team features allow multiple members of your team to work on the same images.
• Magic Studio is Canva’s AI-powered design tool that can generate copy and edit your photos in record time.

Pricing

Canva offers 4 plans:

• The free plan offers access to more than 1 million professionally-designed templates!
• Pro is $120/year (for one person) and gives access to more templates, more than 100 million photos, videos, and graphics, and other business-focused features.
• Teams is $100/year/person (minimum of 3 people) and gives access to the team features mentioned above.
• Enterprise allows a user to manage multiple teams and brands and gives access to other large-business features. Pricing is available by contacting the Canva team.

Reviews

Canva gets outstanding reviews, with many praising its ease of use, flexibility, and time savings.

The most common critical comment is that Canva’s customization is somewhat limited compared to a tool like Photoshop. Canva is incredibly easy to use, but sacrifices some of the more advanced editing tools to accomplish it.

Here’s what Rigel M. has to say about using Canva:

"What do you like best about Canva?

I'm not a graphic designer but the work I make as a social media analyst is creating content pieces for the social media accounts of the company I work for.

Canva make my work easier thanks to templates, specially when I'm not inspired, I just have to navigate the templates section and find something special that will help me start. Creating reels on Canva is also one of the things I like the most because you can use all the video resources available to create beautiful things.

For sure I can say that implement Canva on a daily basis on my work was easy and really productive.

What do you dislike about Canva?

When you use templates, videos or other graphic elements Canva's algorithm suggest you the same stuff you have already seen a thousand times and it gets really difficult to find new resources.

What problems is Canva solving and how is that benefiting you?

I can create quality content in a more easier and faster way than using traditional software thanks to all the resources Canva offer as the stock photos and videos, all the giphs you can use, etc.”

6. Meta Business Suite

Facebook’s Meta Business Suite is the platform’s built-in manager for your Facebook business pages.

From within the business suite, you can manage all your interactions with customers across Facebook and Instagram. As a result, it can be a valuable Facebook marketing tool for many users.

Pros

• FREE!
• Simplifies the use of Facebook’s business capabilities by putting everything in one place
• Easy to learn and use
• Free courses to help you learn how to use the tools effectively

Cons

• It doesn’t add much to your Facebook marketing experience — just makes it easier
• UX isn’t always user-friendly
• It won’t be your only tool, but it’s hard to complain about a free tool!

Features

• Post scheduling to Facebook and Instagram to save time and increase consistency
• Messenger management allows you to track better and respond to Messenger communications.
• Ad creation from one centralized platform
• Analytics monitoring helps you see which content is performing well, which can help you optimize future content.
• Multi-platform content management
• Audience engagement insights for both Instagram and Facebook

Pricing

Meta Business Suite is free! All you have to do is create a Facebook or Instagram business profile.

Reviews

The main positive review about Meta Business Suite is that it allows users to manage Facebook and Instagram without adding any extra costs.

The main complaints were about UX issues, specifically relating to drag-and-drop simplicity, which Meta Business Suite doesn’t offer. In addition, customer service got consistently low scores.

Here’s what Virginia M. has to say about using Meta Business Suite:

“I love it. I use it daily and I like being able to manage and switch between all the profiles I help admin. I just recently helped a friend get the business suite app on his phone so that he could better market his own business.

Pros:

I really love how I can switch between business pages that I manage. I also like that I can do this on my phone.

Cons:

One issue I have is that oftentimes, if I try to comment or like something as my self, I have been changed to the page admin. Not a big issue, but I have seen other page admins have trouble with this.

Reason for choosing Facebook Business Suite:

I chose Business Suite because using it eliminates the posting from a 3rd party app or software.”

7. Facebook Ads

Many small businesses try to avoid using paid ads, but they can allow you to find customers you would never find otherwise.

Facebook is still the largest social media platform with over 3 billion users, meaning that paid ads can reach a MASSIVE audience and rapidly grow your audience (and your sales).

In other words, you probably shouldn’t ignore Facebook ads as a marketing strategy! Instead of saving you money, it could cost you big time!

As a result, Facebook Ads is one of the best platforms to market your business to a range of people on the platform.

Pros

• Reach people who aren’t actively looking for your business
• Easy to set up and manage
• Can be a cost-effective way to reach new customers (if done correctly)

Cons

• Conversion rates are often below 10%, meaning most clicks you pay for don’t result in a sale
• Casts a broad net, so many people who see your ad won’t be interested at all
• Can be expensive and ineffective if done poorly

Features

• Audience targeting means your ad won’t get shown to people who haven’t expressed any interest in a product/service like yours.
• Ad performance tracking helps you see which ads perform well and which don’t, allowing you to maximize their effectiveness in the future.
• Customizable ad formats include image posts (shown below), text posts, Carousels, videos, etc.
• A/B testing for ads means launching two versions of the same ad and determining which performs better. Over time, efficient A/B testing helps you maximize the cost-effectiveness of your clicks.
• Lookalike audiences allow you to launch your ads in new circles that are similar to your current best audiences, helping you grow your audience even quicker.

Pricing

Pricing for Facebook Ads is based on the number of clicks, as you’ll pay per click or per 1,000 impressions.

Shopify studies show that the average cost per click is $0.94, and the average cost per 1,000 impressions is $12.07.

Reviews

Reviews show that users are most pleased with how Facebook Ads help them rapidly grow their business. Customers are also happy with the ease of use.

As with other Facebook tools, the most common complaint relates to customer service and UX. People have complained that the platform may randomly change or pause ad campaigns without notice.

Here’s what Cherise M. has to say about using Facebook ads for her business:

"What do you like best about Facebook for Business?

With more than 2.91 billion monthly users, Meta offers small businesses a valuable platform to effectively promote their services, improve customer support, and drive sales and brand recognition through Facebook. A key advantage of Facebook is its ability to target specific audiences through tailored paid campaigns and advertisements, allowing businesses to reach the right customers and maximize their marketing efforts.

What do you dislike about Facebook for Business?

Utilizing Facebook for a small business can be challenging due to frequent changes in the platform's rules and algorithms.

What problems is Facebook for Business solving and how is that benefiting you?

Our team has discovered that creating a Facebook Business Page is a powerful marketing tool for small businesses. A Facebook Business Page acts as a free platform that enables companies to significantly enhance their online presence.

Just like a personal Facebook profile, a Business Page offers essential features such as sending and receiving messages, posting updates, receiving notifications, and engaging with others through likes, shares, and comments.

Embracing this tool can greatly elevate your business's visibility and customer interaction.”

8. Facebook Messenger

This may come as a surprise to many, but Facebook Messenger is one of the best free Facebook marketing tools available!

You can use Facebook Messenger in many different ways:

• Reaching out to customers for reviews
• Fielding customer questions
• Reaching out to potential customers with a link for a sale, new product launch, etc.

Pros

• FREE!
• Open rates are around 80%!
• Higher conversion rate than Facebook Ads
• Compatibility with automated chat engines like Customers.ai

Cons

• Some people won’t open messages from businesses they don’t know (although the number is pretty low).
• Messenger is limited in its uses, so you'll still need other marketing strategies as well

Features

• Direct messaging allows you to reach out to potential customers directly–especially those who have engaged with your content in some way.
• “Send Message” button on paid ads allows your ad impressions to send you a message with just one click, reducing the friction between seeing an ad and taking action.
• Automated Messenger responses enable businesses to set up standard responses that will send to anyone who messages their page. This means you can ensure everyone gets a timely response when you’re away from your computer.
• Chatbot integration allows you to connect 3rd party chatbots to your Facebook Messenger account, meaning you can offload the hard work of responding to messages to an AI assistant.
• Rich media messaging (images, videos, gifs, and buttons) make for engaging customer interactions.

Pricing

Facebook Messenger is completely FREE and is an extremely powerful resource for businesses!

Keep in mind, however, that if you decide to pair Messenger with a chatbot, you will have to pay the cost of that chatbot.

Reviews

Since Facebook Messenger is a marketing tool within Facebook itself, it doesn’t have online reviews. 

9. InstaChamp (MobileMonkey)

Speaking of automating your Messenger interactions, Customers.ai (formerly called MobileMonkey) produces a tool called InstaChamp, which allows users to set up auto-responses to messages on Facebook and Instagram.

InstaChamp’s goal is to help users respond to Facebook messages faster and standardize the responses that customers get.

It accomplishes these goals by allowing you to create custom automated response pathways that your audience can follow to get their questions answered, sign up for more information, or take some other desired action.

Using AI enables users to save time while still utilizing the marketing benefits of Facebook Messenger.

Pros

• Save time by responding to customer messages instantly
• Improve the power of Messenger with automation
• Increase engagement by using features like sending an automated message to everyone who comments on your posts
• Excellent free version

Cons

• Only solves one marketing problem (messaging), but doesn’t contribute to other issues like finding content and creating great posts
• Adding additional contacts can get expensive if you have a larger audience.

Features

• Story Mentions: If someone mentions you in their story, InstaChamp will automatically send them a pre-written message on Messenger or Instagram DMs.
• Post Comments: Set up an auto-messenger to contact anyone who comments on one of your posts. This will allow you to take advantage of every bit of engagement your posts generate.
• DM replies: Automatically replies to your DMs using standardized responses.

• Conversation pathways allow you to set up particular messages triggered by specific customer responses. Customers can follow a different conversational pathway to get the most information possible before needing human input.
• 24/7 access means you can give your customers valuable information and attention even while you sleep!
• Automatically collect email/phone number collection through DMs

Pricing

InstaChamp has a great free tool that allows you to manage 250 contacts and set up auto responses for 5 different keywords.

The paid version is $9.95/month (the website says it’s “discounted” to $9.95/month, but that discount has been active for multiple years now) and includes 1,000 contacts. This plan also includes advanced features like conversation pathways, unlimited keywords, and email/phone number collection.

If you need more contacts, they are available for $10/500 contacts.

Reviews

The most common reviews mention the convenience and money-boosting effect of quickly responding to Facebook messages.

The most common negative comment mentions difficulty learning the user interface to maximize the tool’s effectiveness.

Here’s what AJ W. has to say about using Customers.ai’s InstaChamp tool:

"What do you like best about Customers.ai?

I've looked into the competition and the cost is high and it requires a ton of development resources. Customers.ai is really ideal for smaller companies like us that don't have massive budgets for tools. Aside from its affordability, my team appreciates how we have so many options to customize our messaging.

What do you dislike about Customers.ai?

We have no issues with Customers.ai so far.

What problems is Customers.ai solving and how is that benefiting you?

The auto-responder feature is a gem. It makes it easy for us to monitor Facebook fans' sentiments and comments. This has saved our team so much time. Plus, the leads are so much hotter because of our quick response times now.”

10. ShortStack

Contests are one of the fastest ways to generate engagement on your social media channels (people love free stuff!).

Shortstack makes running contests and giveaways incredibly easy, which helps you get more Likes and sales.

Pros

• Easily run contests that are proven to increase engagement
• Make your contests more engaging using pre-made contest ideas and templates
• Save time compared to running contests without a tool like ShortStack
• Run the same contest across multiple social media channels
• User-friendly UI

Cons

• Only does contests and games, so you have to run a lot of them to make your subscription worth it

Features

• Multi-platform contests mean you can simultaneously run contests on Facebook, Instagram, and other platforms.
• Various contest types like sweepstakes, play-to-win, simple giveaways, and more.
• Customizable contest templates save you tons of time while keeping contest quality high and allowing you to format everything to fit your business’s vibe.
• Design tools make it easy to customize each contest to your specific needs.
• Lead generation tools help you turn contests into real, actionable leads.
• Contest analytics help you track the performance of each contest so you can improve your delivery in the future.
• User-generated content collection helps you quickly collect customer photos to use in testimonials and promotional content.
• Tools to help you embed your contest on your website to cast an even larger net.
• Shortstack’s API and webhook allow you to export all your collected data to your preferred tool or CMS.

Pricing

ShortStack starts at $39/month (paid annually) and offers a 2,000-entry limit and unlimited campaigns.

Plans range up to $399/month (paid annually), which offers a 200,000 entry limit.

If you want to run contests to collect user-generated content, you’ll need to upgrade to at least the $79/month plan to collect photos.

Reviews

ShortStack’s reviews are primarily positive, with the most common positive remarks relating to increased engagement, customer service, and ease of use.

Even though many users commented on the ease of use, some negative reviews talk about a difficult learning curve or the fact that the tool ONLY does contests and not much else.

Here’s what Shelley F. said about using ShortStack:

"What do you like best about ShortStack?

I love how easy and quick you can set up a very professional looking site that allows you to collect important data and re-market to those who enter. There is a bit of a learning curve on all the widgets, but once you figure them out it makes developing your entry site a snap. ShortStack has allowed us to collect entries, survey questions and encourage social media engagement with our brand, resulting in increased awareness and new consumer acquisition opportunities.

The ShortStack field points feature makes it easy to award extra entries. With this feature, you choose which fields entrants will receive extra entries for filling out and how many points those fields are worth. When choosing a winner, these extra entries can be applied to increase the chances of winning for those who earned them. Plus, our Earn Extra Points Giveaway template is an easy way to get started.

What do you dislike about ShortStack?

I honestly have not had any big issues or dislikes with ShortStack other than maybe it starts to get a bit pricy when you have to move up plan levels to the Brand Plan (once you exceed over 50,000 entries) but you do have the option to pause the account while not in use and you can also download and clear the number of entries in order to downgrade levels.

Recommendations to others considering ShortStack:

If you run any kind of sweepstakes or contests online, this should be your go to software!

What problems is ShortStack solving and how is that benefiting you?

Gathering soft leads, Brand Awareness, Social Media Engagement (User Generated Content), Re-Marketing Database and opportunity to offer direct purchase promotional offers to help increase sales.”

11. Smash Balloon (Facebook Feed Pro)

Facebook is an important marketing tool for driving traffic to your website, but many people forget that you can also use your website to drive traffic to your Facebook page.

When you do this and people follow you on social media, you help lock them into your community, improving the chances that they will return to your website and make purchases in the future.

Smash Balloon’s Facebook Feed Pro is a plugin that allows you to display your Facebook content on your website, which turns your website into a social media follower generator!

Let’s take a closer look at what Smash Balloon offers for your Facebook marketing efforts.

Pros

• Drive content from your website to your social media channels
• Facebook content serves as website content, saving time
• Easy to use — even if you have limited technical knowledge
• Your embedded Facebook posts can help your website’s SEO
• Display social proof directly on your website
• Reasonable cost

Cons

• Only works on WordPress sites
• Doesn’t help you generate content, so you’ll need another tool for that (like Post Planner)
• Some users report slowed load times on their web pages

Features

• Quick and easy integration with Facebook (you can get set up in 60 seconds!)
• Customizable feed display so you can ensure your Facebook feed displays exactly how you want it to on your website.
• Pre-made feed templates help you save time and make your Facebook feed look beautiful on your website.
• GDPR compliant (VERY important for websites in the EU!)
• Set it and forget it. Once your feed is established, your Facebook content will AUTOMATICALLY become your website content (and become capable of affecting your SEO rankings).
• All feeds built with Smash Balloon are mobile-optimized, so you don’t have to worry about your mobile site visitors’ experience.
• Post filtering options enable you to selectively exclude or include specific content from your Facebook page so it doesn’t appear on your website.

Pricing

You can get the Facebook feed plugin for only $49/year for 1 website. If you’re running more websites, you can upgrade your plan to run 4, 25, or more websites.

If you want to bundle other Smash Balloon social media plugins (Instagram, Twitter/X, YouTube, TikTok), upgrade to the All-Access bundle.

At the time of writing, that plan includes unlimited websites for $299/year, whereas the regular price is $598/year.

Since $299 for a year isn’t too high compared to many other tools, many people opt to upgrade to the All-Access bundle.

Reviews

Smash Balloon gets excellent reviews. The most common positive reviews mention the time-saving benefits and the ease of use.

The most frequent negative reviews mentioned slower load times on the website. You can take steps to counteract that slow-down, but they take some technical knowledge.

Here’s what Ayako Y. has to say about using Smash Balloon:

"What do you like best about Smash Balloon?

It allows me to manage my multiple social media accounts and schedule posts in advance, keep track of accounts, and post updates regularly.

What do you dislike about Smash Balloon?

Smash Balloon's Paid plans are reasonably priced and offer more features, but It has some limitations on the free version of the plugin. But free and paid plans both work perfectly, and I am satisfied with using Smash Balloon.

What problems is Smash Balloon solving and how is that benefiting you?

It effectively and efficiently solved my problem of managing multiple social media accounts, including Linkedin, Instagram, and WhatsApp groups.”

12. Facebook Audience Insights

Facebook Audience Insights is a tool within the Meta Business Suite. It deserves its own section because of the unique insights it can give you about your audience.

Learning about your audience can help you use all the other tools on this list to target your audience better.

Pros

• Free
• Super easy to use
• Helps you tailor your posts to your audience’s demographic
• Easily exportable data

Cons

• Insights are limited to age, gender, location, and interest
• Doesn’t give you any advice on how to use your data

Features

• Audience demographic insights help you target your audience more appropriately
• Data export options for when you want to work with your data in 3rd party tools (like those mentioned in this article)
• Current audience and potential audience estimates help you broaden your horizons and see what people you could potentially be reaching.
• Filtering options allow you to narrow your focus to just a subset of your audience, so you can adjust and optimize your targeting strategy
• Interest and behavior tracking show you the matrix of your audience’s interests, helping you find new ways to market to your existing and potential audiences.
• Competitor audience comparison means you can see where you stack up against your competitors (and hopefully steal their audience).

Pricing

FREE! Just access this tool in the Meta Business Suite of your Facebook business profile.

Reviews

Since this tool is part of the Meta Business Suite, its reviews are the same as those reviews mentioned above.

13. A Facebook QR code in your physical store

One of the best ways to get people to follow you on Facebook is to put up a QR code in your physical store.

Whether it’s on the checkout counter, the receipts, or the front door — you might find customers are more than willing to follow you.

Pros

• Easy to do using online QR code tools like Vistaprint
• Free!
• Very easy to set up
• You can leave the QR code up forever to constantly generate more followers

Cons

• Probably isn’t the fastest way to get new followers
• There aren’t many cons to this method because it’s free and easy! The worst that could happen is that it doesn’t generate followers as quickly as you hoped.

14. Other social media accounts

Finally, you NEED to be using your other social media accounts as "lead generators" for your Facebook.

For example, why not share a link with your most recent Facebook post to your X/Twitter account?

You can also repurpose your Facebook content for other social media platforms (using Post Planner 😉)!

Doing cross-posts like this can help strengthen your social media presence by ensuring that your followers are following you on multiple platforms.

You can also add a link to your Facebook in your social account bios.

Be creative in how you connect your social channels!

Pros

• FREE!
• You’re already on multiple social channels — you might as well use them to benefit each other!
• Cross-posts can liven up your social media feed if done right

Cons

• If done poorly, this can seem like shameless self-promotion
• This strategy doesn’t generate new contacts. It just ensures your current contacts are following you on multiple channels to maximize your engagement across all social channels

How to use Post Planner to get more Facebook followers

Now that we’ve looked at 14 of the best Facebook tools for marketing, let’s look more closely at our top Facebook tool: Post Planner.

Post Planner saves its customers tons of time finding and posting great content.

In this section, we’ll review some of the main features that can help you do the same.

I highly recommend signing up for Post Planner’s free trial so you can follow along with this section!

Create a posting plan

To get started, you need to make a queue plan that tells Post Planner what type of content you want to post at which time.

You can connect a time slot to your buckets, meaning the time slot will only draw content from that bucket.

(Buckets are basically categories that you can organize your content with.)

You can also leave a time slot open for your general queue, which will draw content from posts that aren’t assigned to buckets.

Find content

After you’ve created your content queue plan, it’s time to fill it up with curated and owned content.

Use the Content tab to search for content streams relating to your niche. If there isn’t a content stream for the type of content you’re looking for, you can quickly create your own.

Creating a content stream involves assigning certain content feeds to a stream. Post Planner will then show you what those feeds have posted recently, allowing you to use their content in your queue plan.

Schedule content

When you view your content streams, you can select several posts to add to your queue plans.

Click the “Create posts” button to go to the Post Composer. Here, you can edit your posts for your audience and quickly add them to your posting plan.

Here, we’re optimizing 3 posts for 7 different channels, meaning we’ll quickly create 21 different posts simultaneously!

Monitor analytics

Go to the History tab to see how your previous posts performed.

Here, you can see:

• The date and time when you posted your content
• What you posted
• How much engagement it got

Using this information, you can get a clearer picture of WHAT you should post and WHEN.

You can easily recycle your best content from this page as well.

Frequently asked questions

What business tools does Facebook have?

Meta Business Suite has tools to help with several key areas of Facebook marketing:

• Post analytics
• Audience Insights
• Ad composer
• Content scheduler
• Messenger tools

Are Facebook business tools free?

Facebook’s Meta Business Suite is free with a business profile.

However, we highly recommend using other outside tools, some of which are paid, to boost your Facebook marketing performance even further.

How do I access Facebook business tools?

First, you have to have a Facebook business profile.

Then, simply go to business.facebook.com and connect your business profile.

You'll be up and running in no time!

Ready for more Likes???

Getting your Facebook marketing strategy right can be a massive boost for your business, but it’s difficult (if not impossible) without the right tools.

After you check out the 14 tools on this list, you’ll be better equipped to improve your content and engagement.

Which will bring more followers and sales!

What other tools do you use to improve your Facebook marketing?

Let us know in the comments!