24 Best Facebook Posts to Get Likes (+ Examples)

What are the best Facebook posts to get Likes & comments?

This article shares 24 kinds of FB posts that are sure to get you more Likes, clicks and shares.

Creating amazing Facebook posts starts with knowing what TYPES of posts normally do well on Facebook, then mixing them into your content plan.

That's how you can beat the average Facebook post engagement rate of about 0.15%!

But don't forget to follow these 3 rules regardless of the format:

• Make it relevant
• Make it valuable
• Consider the data (has similar content performed well in the past?)

If you prioritize these 3 pillars of Facebook engagement, you can turn ANY of the 24 Facebook post examples in this article into an engagement MAGNET!

I'll cover:

• Image Facebook posts
• Text Facebook posts
• Video Facebook posts
• How to use Post Planner to get more engagement on Facebook
• Frequently asked questions about Facebook posts

Image Facebook posts

Images are the cornerstone of Facebook.

Why?

Because fans LOVE pictures.

People are so overloaded with information these days that they naturally gravitate toward things that are easy to consume and absorb.

Images are both.

And I'm here to tell you that if you post the right images on Facebook, you'll get crazy Likes and comments.

1. Funny images

Facebook users love funny pics.

For example, this picture has been shared across the internet many times and makes me laugh every time I see it:

If you own a restaurant or cooking blog with a fan page, this image could be an excellent meme template.

It’ll resonate with your audience, and they’ll probably Like it.

You can use funny pics to tell a story about your business, which could help your audience relate to you and your content.

But DON'T let your business page become a meme account–you’ll lose authority and respect!

Follow these rules when posting funny pictures to your Facebook page:

• Every picture should be relevant to your niche.
• Only use them occasionally.
• Make sure that the content is appropriate and tasteful.

2. Eye-catching images

Below is an eye-catching image I found on the Post Planner app.

It's unique and makes you look twice.

And when people look twice, that’s double the opportunity to engage with your content!

Once again, I'm not advising you to post images to get shares randomly.

Instead, you must relate the image to your page, business, or niche.

If I were to use the above image and relate it to social media, for example, I'd write something like:

“Does your business’s social media plan sometimes feel like a tunnel leading nowhere?”

Keep the material focused by asking your followers questions that'll engage them.

Another excellent way to use eye-catching images is by overlaying text on them to create a piece of visual content for your business.

You can use Post Planner’s Content Studio feature to easily design high-quality pictures for your page.

Get creative, but always remember to relate the image to your audience!

3. Images with tips

Speaking of overlaying text on an image, adding a relevant tip to an image is a great way to create engaging Facebook posts.

Adding a tip makes an image relevant and valuable to your audience, increasing their chances of liking or sharing it.

You can even add your brand logo to the image.

This is a good move because when your photo gets shared, your brand goes with it.

Here’s a great example of a tip in image form that would work extremely well for a high-engagement Facebook post in the social media management space:

Adding a tip to an image is simple:

• Write down the Top 20 most frequently asked questions in your niche.
• Answer the questions with short 1-2 sentence answers (these are your tips).
• Add the tips to your images using Post Planner's Content Studio.

One of your top priorities on Facebook is to provide immediate value to your followers.

More value = more engagement.

Tips are a quick and easy way to provide instant value.

So, make sure to add some to your content schedule.

4. Images with quotes

Even if you find quotes on social media cheesy, consider mixing them into your content plan.

Why?

Because they consistently perform very well across all social media channels.

(Don’t believe me? Just look at the engagement on the image shared on Facebook below.)

There are 2 ways to get quote images to post on your Facebook profile:

• Find quotes that other people have posted and share them with your followers (making sure to give credit to the original poster).
• Create quote images using Post Planner’s Content Studio, Canva, or another similar program.

Finding quotes that other people have posted is easy on Post Planner.

Just go to the quotes content streams (we’ll talk more about content streams in a minute) and pick one you like.

Like any other type of content, you shouldn’t rely too much on quotes.

When used occasionally, they generate great engagement, but mix them with the other types of engaging content on this list.

5. Office and business images

People love to feel like they're getting an insider’s look into your business.

There’s an easy way to turn that into engaging content:

Just post pictures from around your office!

For example, look at how this orthodontist’s office posts pictures that give the audience a behind-the-scenes view of their office staff:

What other kinds of photos do they post?

• Kids spinning the “birthday wheel”
• "After" pictures of clients when they get their braces off
• Patients goofing around
• and more!

Even if you don’t have a brick-and-mortar store, there are tons of other ways you can find behind-the-scenes content to post on your Facebook page:

• Do you have an at-home workstation where you work? Your audience may benefit from seeing your productivity setup!
• Do you have clients that you can take pictures with?
• Do you produce work that you could share visually (websites, programs, products, etc.)?

Posting these pictures for your audience establishes a more personal connection, which helps engagement go up over time.

6. Infographics

Infographics turn data or other forms of information into an easy-to-read image.

For example, here’s an infographic from another Post Planner article about the best times to post on social media.

Infographics are incredibly popular for several reasons:

• They provide valuable information in an easy-to-read format.
• They’re visually appealing, which catches your audience’s eye.
• People share infographics because they’re helpful.

For an easy way to develop your ideas for an infographic, ask yourself, “What are the 10 top questions my customers ask?”

Then, just turn the answers into a visual graphic like the one above!

You can turn ANY data you think your followers will find valuable into a great infographic that will drive more engagement than a simple text post.

7. Customer images

Do you have pictures of customers using your product or service?

SHARE THEM!

Almost nothing makes someone want to become a customer more than seeing how happy your current customers are!

If you don’t have customer images, there are several ways to collect them:

• Run a photo competition. Whoever submits the best picture of themselves with your product gets a prize.
• Reach out to long-time customers to ask if you could feature them on your page.
• Create a hashtag for your business on Instagram and monitor posts for that hashtag.

Showing off your customers is a great way to build rapport with your audience.

It also makes for engaging content likely to be shared and Liked frequently!

NOTE: Always check with the image owner if it’s OK for you to share it with your followers! People usually love feeling like they're essential to a brand they enjoy using, so the answer is almost always yes!

8. Niche images

Your business operates in a niche.

That means there are things that only your audience understands.

Take advantage of that!

For example, let’s say you’re in the artisan coffee niche.

You can post things about beans, grinders, and espresso machines that nobody outside your niche will understand.

This type of niche post makes for some of the most engaging Facebook posts!

This picture of a coffee roaster with a story about the origins of coffee probably won’t make sense (or at least won’t be interesting) to people outside of your niche, but it'll help connect you to your audience!

No matter your niche, you can find interesting images that'll help form a relationship between you and your audience.

The more you can develop a relationship like that, the more engagement you’ll see on your posts.

Some other niche ideas to get you started:

• Jokes or memes that play on industry secrets/things only those in the industry will know
• Insider advice
• Opinions from industry leaders

9. Product images

If you sell a product, you NEED to include product images in your social media strategy.

If you never post pictures of your product, it’s easy for people to forget about your business.

Plus, posting high-quality product images means that any Likes and shares will increase your audience on social media.

When posting product images, remember the following rules:

• NEVER post a boring product photo. It must be interesting, or your audience will keep scrolling instead of clicking “Like.”
• NEVER post a low-quality photo. No phone pictures allowed, folks. If you don’t have a professional quality camera, find someone who does and pay them to take pictures. It’s worth it!
• ALWAYS highlight something unique about your product or give people a reason to engage with your post. Ask a question, share a fact, or give a coupon code. Make it hard for someone to keep scrolling without clicking!

Don’t lean too heavily on product pictures, or your page will seem too self-centered (which makes it hard for your audience to feel connected to you).

However, don’t be afraid to share the best shots you have of your awesome products!

10. Carousels

Carousels are high-value posts because they have higher engagement rates than normal posts (about 1.9% engagement on average!)

They’re also great because they keep your audience’s attention longer while they scroll through each slide of your carousel.

If you’re using Post Planner, you can easily create a carousel to post directly to Facebook (and other social channels) by selecting multiple images and then clicking “Carousel Post.”

For example, I quickly put together this Carousel post about running and fitness:

Some tips to keep in mind when posting carousels:

• There should be only 1 main point to each Carousel, and each slide should contribute to that message.
• Only use as many images as you NEED–don’t add extras just to reach the maximum of 10 slides.
• Don’t think you can get away with low-quality images just because it’s a carousel.

All the primary rules for posting other images still apply!

11. TOBI posts (Text on background image)

If you use Facebook often (which I’m sure you are since you’re reading this article), you have probably noticed the surge in native text-over-image posts.

These posts can turn a regular text post into a more engaging image post with just a few extra clicks, so they’re worth using occasionally.

Fortunately, you can also create these directly from Post Planner, which means you can add them to your posting schedule instead of creating them on the spot when you’re ready to post.

You can do this by going to the composer in Post Planner, scrolling to the Facebook section, and selecting your background image and text!

That’s all there is to it! You can schedule as many of these as you want right from within Post Planner, which will save you a lot of time when posting them.

Text Facebook posts

I strongly believe that images and other visual content should form the backbone of your content strategy, but you shouldn’t neglect text.

After all, it’s highly likely that every post you make on Facebook will include some type of text.

How do you make that text as engaging as possible?

Here's some Facebook post inspiration for when you need some engaging text.

12. Questions

Questions are at the top of the list for text content because they generate engagement.

What's the best kind of question?

Short, simple, and to the point!

Here are some examples:

• Facebook or Twitter?
• Couch, Loveseat, or Recliner?
• What's the best way to read a book: audio, Kindle, or hard copy?

Multiple-choice questions like this are great because they give people choices — and make them more likely to answer.

The Post Planner has a vast collection of questions in the “Post Ideas” section.

Click “questions” and scroll until you find something your audience would engage with.

While questions like these can be fun, you should always try to keep the content on your page relevant to your business.

Try combining these fun questions with others more relevant to your business, such as “What’s your favorite item on our menu?” or “If you could only pick three things from our store to take with you to a deserted island, what would they be?”

13. Quotes

Like image quotes, you can use text quotes as engaging material on your Facebook page like image quotes.

People crave a little motivation.

They want to learn.

Quotes are a simple way to motivate and teach.

You can use:

• Business quotes
• Success quotes
• Motivational quotes
• Sports quotes
• And more

As mentioned above, you can use Post Planner to quickly find quotes of almost any genre you can imagine. Use the Content Streams feature to look for quotes matching your goals.

Here’s an inspirational quote I found on Post Planner in about 15 seconds:

To find quotes, search for the type of quote you want in the Content Streams search bar. I looked for Content Streams about business quotes and was able to find this collection quickly:

14. Tips

Tips are a simple way to educate your fans.

In addition, they increase engagement because they add value to your page.

If you teach your audience something they didn’t know, they will likely engage with your post by sharing it with their followers.

I already mentioned tips in image form, but you can also use them in text form.

For example, you could post a link to an article and include its top tip as the description.

Tips and quotes can be used this way, and they give your audience a good reason to read the article.

Pro-tip: Use the TOBI posts described above when posting tips unrelated to an article or another image. This will make viewers more likely to stop and read what you say instead of scrolling past.

15. Fill-in-the-blanks

Fill-in-the-blanks are similar to questions.

They're simple and tend to get crazy Likes and comments.

You can find these in Post Planner in the same “Post Ideas” section where we got our questions earlier. Just click “Fill in the blank” and pick out your favorites!

Even though these fill-in-the-blanks typically won’t lead to deep discussions, they’re a simple way to start a conversation between you and your followers.

If you want to take these to the next level, use the Post Planner ideas as a starting point and then try to make the prompt more relevant to your business.

For example, use “I’m sure I could use a _____ right now!” overlaid over one of your menu items, then prompt your followers to pick out something from your menu to fill in the blank (if you’re in the food and drink industry).

16. Testimonials

Any time you can show off your business with testimonials and success stories, you should.

It gives social rapport to your business.

There are different ways to make a testimonial post, but plain text works fine–especially if your testimonial is paired with a customer image like we discussed above.

Here are a few ideas about how to maximize the effect of your testimonials:

• Share them with customer images
• Use real customer reviews paired with a product image
• Sponsor a “testimonials contest” where the winner gets featured on your page and gets a GOOD prize ($5 off their next order is not a good prize!)

For example, did your business recently get a positive review on Google, Yelp, or Facebook?

Post it (or a section of it) as a caption for your next image!

17. Niche news

Your audience probably relies on social media as a source for their news.

As a result, they’ll be particularly interested in information related to a niche that interests them.

You can fill that need by posting niche news on your Facebook page.

If you’re having trouble keeping up with news in your niche, try:

• Following influencers in your niche.
• Subscribing to niche content streams on Post Planner.
• Follow community pages on Facebook.

News is always helpful to people in your niche, so they’ll likely like and share it with their audience.

Video Facebook posts

Videos are like visual content on steroids.

They’re becoming more and more popular every year. If you’re willing to be in the videos yourself, then you can connect and build trust with your audience faster than any other form of content.

Let’s look at 7 ways to use videos to make some of the most engaging Facebook posts ever.

18. Testimonials

I discussed testimonials earlier in this article, but why not take them to the next level with video?

Happy customer testimonials give social proof of how great your product is.

Here are a few ideas about how to get some excellent customer testimonials:

• Interview some of your happy customers. Ask them to tell you how your product or service has helped them.
• Get videos of your customers using your product. Seeing your product in action is an excellent testimonial for potential customers.
• Incorporate snippets of positive reviews into your product videos.

Building a rapport with your audience will boost your Facebook engagement faster than anything else.

Video testimonials are a fantastic way to make your business feel personal and approachable (which also means likable and shareable!).

19. Education

Remember:

Rules number 1 and 2 of Facebook posts are:

1. Make it VALUABLE
2. Make it RELEVANT

What's more valuable and relevant than learning new information or skills?

For example, let’s say you run a cooking company.

You can provide immense value to your Facebook audience by filming a recipe instructional video like this one:

You don’t have to have a profound lesson to teach people.

Think of something you’ve learned about your industry, and then figure out how to present it in video format.

Keep in mind:

• Don’t drag it out. People are more likely to click on and watch shorter videos to the end.
• Keep it high-quality to get the most engagement.
• Make sure it’s useful. If it’s helped you, it’ll probably help others, too.

20. Business stories

Stories about your business make for awesome videos and help your audience feel connected to your business!

Maybe you don’t feel like you have any exciting stories to share.

So here are some ideas to get the creative juices flowing:

• A story of how your product has helped a customer.
• The story of how and why you started your business.
• A story of how your product has developed over time.

Stories connect people to you, which will increase engagement.

Figure out how you can tell a story, then film it!

Note, however, that your story needs to be PERSONAL.

Don’t share something generic that anyone could film!

Film something that helps your customer get to know YOU.

21. Promotions

Are you launching a new product?

Speaking at an upcoming event?

Video is the best way to promote an event, product launch, or your overall business.

There are many ways you can do a promotional video:

• Talk to the camera like you’re talking directly to your customers.
• Interview someone (an authority in your niche, a customer, etc.).
• Make a cartoon or animation (these can make for some fun Facebook posts).
• Make a dramatic or inspiring video that appeals to your audience’s emotions.

For example, this promotional video combined fun storytelling with compelling product placement:

You may not have the resources of an international company, but you can create a video that will connect your customers to you.

22. Personal videos

I talked about sharing stories about your business, but people are equally interested in your life outside your business!

In this article, we’ve repeatedly emphasized the importance of a personal connection with your audience.

Almost nothing creates a personal connection better than a video about you!

The possibilities are endless:

• A “day in the life” video of your company
• A video of your dogs with you at the office

• Your workout routine

23. Facebook Stories

We’ve talked a couple of times in this article about telling stories, but that’s not what we’re talking about here.

When I say “Facebook Stories,” I'm referring to Story-format videos, which are the short videos users can share that disappear after 24 hours.

They appear at the top of a user’s feed, making them extremely valuable for engagement and staying at the top of your followers’ minds.

Your Facebook Stories are where you can share more casual videos that give your followers a closer look “behind the scenes” of your business.

Many businesses use these Stories for announcements, funny videos, and other content that will catch their followers’ attention and hopefully encourage them to click, react, or reply.

For example, the business below used a Facebook Story to share news of a promotion.

You can post stories to your Facebook using Post Planner just like other types of content, which means you can automate your Stories! Just click “Story” in the Facebook section of the Content Composer to turn your post into a Story.

24. Vertical Video (Reels)

Almost all the major social media channels now have vertical video. Facebook’s version is called Reels.

Vertical videos are optimized for viewing on mobile phones. The vertical aspect ratio takes up the entire mobile screen, meaning they’re enjoyable to watch and scroll through on cell phones.

What does that mean for your business?

It means you should target mobile Facebook users with your Reels:

• Short videos (around a minute or less) are ideal
• Film in a vertical aspect ratio (a phone in portrait mode works well)
• Make a single point per video, including a call to action to get people to click on your profile, like, or share.

Here are some Reels ideas to help you get a lot of use out of this video format:

• Cut up a podcast or interview into bite-sized chunks and post them as Reels
• Make 30-40-second summaries of your articles (with a single central point) and use a CTA to get people to read the rest of the article
• Post videos about how your product solves common issues

As with other types of Facebook content, you can use Post Planner to automate the posting of your Reels.

You can either find vertical videos in your Content Streams or create your own and upload them to Post Planner.

How to use Post Planner to get more engagement on Facebook

Throughout this article, we’ve talked about FINDING content online more than about creating your own.

But that raises an important question:

How do you find content to share with your followers?

It’s not as hard as you think.

Let’s look at how quickly you can find content your audience will want to like and share!

Find or create Content Streams

Post Planner offers a full suite of tools to find the best content from across the web, whether it’s text, images, or videos.

Best of all, the only thing you have to do to find data-driven content is do a simple keyword search.

For example, I looked up the keyword “fitness” on Post Planner.

Within seconds, I can quickly find premade content streams that pull up popular fitness content from around the web.

In addition, Post Planner sorts content by stars, which indicates how likely it is to succeed on your channels.

That means you don’t have to wonder if your audience will engage with your content!

But there are other important uses for Content Streams:

• Keeping up with your competitors
• Keeping up with influencers in your niche

For these purposes, creating your own Content Streams is extremely beneficial.

To do this, just look up the competitor or influencer you want to add to a Content Stream, then click the green + that appears when you hover over their profile.

Repeat this process until you have the profiles you want to monitor in your Content Stream. Then, instead of having to go find each profile on Facebook, you can simply click on your Content Stream and see ALL their content in one place!

Just this ONE simple hack on Post Planner can save you hours every single month while improving your ability to compete with others in your niche!

Automate your Facebook posting schedule

Now that you’ve got your Content Streams ready to go, it’s time to automate your entire Facebook posting schedule.

Here’s how:

1. Click on your Posting Plan and edit the days, times, and content types for each scheduling slot.

2. Choose the Content Buckets each posting time can draw from.

3. Go to your Content Streams and select the posts you want to add to your posting schedule.

4. Choose the Content Buckets you want to add your new posts to.

5. Edit your posts and click “Add to Queue.”

Your posts will now be added to the Content Buckets you selected, and they'll post at the times you selected for those Buckets on your posting calendar!

How to recycle your best Facebook posts

Just because your post ALREADY went viral, doesn’t mean you can’t use it again.
(Shhhhh, this is an underrated secret. You don’t always have to use new content.🤫)

Recycle your best posts by going to “History.”

Filter by:

• Shares
• Likes
• Comments
• Clicks

Then repost or re-queue your favorite Facebook posts.

Or, if you create a Facebook post that you know will be successful, you can choose to have it automatically recycled into your content queue.

Just click on “Recycle” at the bottom of the Content Composer when you’re creating a new post, then select how often you want it to be recycled back into your calendar.

It’s important to note that your content calendar should NOT be full of recycled content, but recycling your very best posts helps you save time, helps your followers who didn’t get to see your post the first time, and improves your engagement.

Frequently asked questions about Facebook posts

How do I post on Facebook?

To post on Facebook, log into your account. At the top of the feed, you'll find a box that says, "What's on your mind?"

Here, you can type a status, add photos or videos, tag friends, check in at a location, or add a feeling or activity.

Once you're done composing your post, click on "Post" to share it.

How can I edit a post that I already shared?

You can edit your post by clicking the three dots in the top right corner of the post, and then selecting "Edit Post."

Make your changes and then click "Save."

How do I change the privacy settings on my post?

Change your post's privacy by clicking on the button next to the "Post" button when creating a new post.

Options include "Public," "Friends,” "Only me,” and "Custom."

How do I delete a Facebook post?

You can delete a post by clicking the three dots in the upper right corner of the post, then select "Delete.

Ready to put these posts into action?

Facebook can be tricky for businesses.

It’s hard to know what to post, and it’s even harder to find high-quality content regularly.

Following these tips and using these popular Facebook posts will help you increase your social media engagement quickly.

Make sure you check out Post Planner’s free trial to find the best Facebook posts for engagement!

What types of content have increased engagement on your Facebook page? Let us know in the comments below!