All that's sacred comes from youth.
When Eddie Vedder bellowed these words in the 1990s, I was the same age as many of today's so-called "millennials."
Born in the middle of Generation X, I was living in Seattle watching the grunge movement erupt and companies scurry to sell ripped jeans and $75 flannels to all the new Nirvana and Pearl Jam fans.
There were grungy window displays at The Gap and the pages of Vogue smelled like teen spirit as designers rushed to capitalize on the latest trend.
But something stunk. Kids didn't buy the hype and the fashion craze dried up faster than retailers could say KA-CHING.
Why?
The marketing wasn't authentic. Fans knew their favorite musicians didn't shop at J.Crew.
Businesses have a similar challenge today as they try to reach a new generation of consumers. The millennials were born between the early '80s and '00s. They are the most technologically sophisticated generation in history.
Some can't remember a world without the Internet... or even Facebook!
Social media is second nature and millennials are very comfortable building relationships online, which makes them very difficult to dupe. To woo a millennial a company must seem real.
The marketing must be authentic and millennials have to connect with your product in a genuine way.
Tall order, right? Where do you even begin? Facebook? Instagram? Google+?
Before you rush out and join the latest social media website with hopes of attracting legions of young people to your brand, first get inside the head of the millennial:
- What do they value?
- What do they buy?
- What do they want in the future?
These and other questions should be answered if you want to market to millennials in a meaningful way.
With hopes of better understanding millennials, I reached out to some influential young people to see if they had advice for businesses that are struggling to reach this new generation of consumers.
Many did. And I think you're going to like what they had to say.
22 Young Influencers Reveal the Secret to Marketing to Millennials
I asked each influencer two questions:
- Should businesses try to connect with & market to millennials?
- What's your best advice for businesses trying to connect with millennials?
I also asked each person to tell me his or her favorite millennial. And they did, naming everyone from Miley Cyrus to Lionel Messi.
1. Danny Dover -- Storyteller
Should businesses try to connect with & market to millennials?
Absolutely! In fact, for businesses that don’t market to millennials, it might be the last mistake they make. Millennials, while certainly not perfect, are the future. They are using tomorrow's successful marketing channels today and are building and taking part in the communities that are the targets of businesses worldwide.
What's your best advice for businesses trying to connect with millennials?
In order to successfully market to millennials you need to be uncomfortably open and honest. Millennials as well as other consumers of today are incredibly good at identifying lies and external motives. Millennials want to consume new technologies and content more than any other generation before but are highly sensitive to people and businesses that are not seeking a win-win situation.
Favorite Millennial
I am a big fan of the unorthodox lifestyle of Tynan.
2. Sierra Blair-Coyle -- Professional Rock Climber
Should businesses try to connect with & market to millennials?
Businesses should absolutely try to connect with and market to millennials. Millennials are a huge market and extremely connected through technology and social media. Not marketing to millennials is missing a key piece of the market.
What's your best advice for businesses trying to connect with millennials?
My advice for businesses trying to connect in a meaningful way with millennials is to make the marketed content interesting. People tend to like instant gratification, so content needs to be short and catch the viewer's interest. Content must literally stick in the viewer's head.
Favorite Millennial
My favorite millennial is Beyoncé. She is awesome.
3. David D. Burstein -- Author "Fast Future: How the Millennial Generation is Shaping Our World"
>> Should businesses try to connect with & market to millennials?
Understanding millennials isn’t just about understanding young people, it’s about understanding the future. The values of this generation and the things they want from brands are not going to disappear from this generation as we age and in fact they will become the values of the generations that follow millennials. From the desire for companies to be more socially conscious to the desire to have a more customized interaction with each brand, millennials are putting in place these preferences for brands, and once they exist in the culture, the dial doesn’t turn back. If your company doesn’t invest in trying to connect with millennials you do so at your own peril, you may well get left behind as others move into the future.
What's your best advice for businesses trying to connect with millennials?
Right now, and for the next decade at least, millennials will make up the largest consumer force and the largest employee force simultaneously. These employees are your greatest untapped resource for connecting with millennials. Harness the potential of your millennial employees and empower them to help make decisions about how you reach millennials and how you position yourself for the millennial era.
Favorite Millennial
I’m going to skip that one.
4. Scott Cowley -- Digital Marketing Strategy Instructor Arizona State University
Should businesses try to connect with & market to millennials?
Yes, but with a caveat. Let's assume you mentally categorize millennials as an age-based market segment. Companies deliberately target by age, race, and gender demographics all the time. As much as we hate to admit it, stereotypical approaches to demographic targeting can work. Do you realize how many pink tools are being sold on Amazon every day? Similarly, using product photography that emphasizes a certain gender, ethnicity, or age is effective at tapping into demographic identification. The powers of social influence are undeniable. But just as BIC found out when they marketed the Cristal "For Her" pen, painting a demographic with zero consideration for underlying consumer motivations and identities causes problems. BIC made no attempt to create a meaningful brand proposition beyond "this product is for those with XX chromosomes" and the results were ugly. If you attempt to create a product or service where the loudest selling proposition is "this is for millennials," the market has every right to punish you.
What's your best advice for businesses trying to connect with millennials?
Marketing to millennials should be less about youthful faces in advertising or improving mobile brand experiences and more about identity characteristics. Think about which aspects of culture or shared experience could be considered "native" to millennials that you wouldn't find in other generational groups. Consider two cultural hallmarks. (1) This is a generation of networking and constant connectedness, to information and individuals. (2) This is a generation of "success conflict," where a traditional route of education, career advancement, and stability is the norm for some, but many others are having to redefine success to incorporate more attainable and controllable aspects like value alignment, creativity, purpose, and fulfillment. These two norms create an environment where millennials are more conscious than ever about which people and companies they align themselves with. Perhaps this is why companies are putting more attention toward corporate storytelling, social responsibility initiatives, product sourcing and sponsorship decisions, etc. It may not be that millennials expect specific corporate values or product characteristics, but rather that they expect more assurances that companies care about their consumers, employees, and the shaping of a better world.
Favorite Millennial
My favorite millennial? The only acceptable answer is my wife.
5. Kelly Keiter -- Multimedia Journalist
Should businesses try to connect with & market to millennials?
The future is uncertain. So many millennials are not seeing their dreams coming to fruition.
What's your best advice for businesses trying to connect with millennials?
Businesses could reach out to this generation with solutions for building a more prosperous future, by focusing on what they can accomplish and becoming who they want to become, regardless of the current economic climate and state of the world.
Favorite Millennial
My favorite millennial is Mark Zuckerberg because he saw a need for people to connect and the influence of pop culture, and used them together on the Internet to connect the world. He is a perfect example of reaching out to millennials. He was in touch with pop culture and what millennials truly wanted, and used the knowledge he had of the intricate workings of the World Wide Web to create a portal for them to express themselves and connect with the world. That's the true mark of a savvy businessman in today's modern world.
6. Alisha Self -- Product Manager Thismoment Inc.
Should businesses try to connect with & market to millennials?
Absolutely. While baby boomers are gliding into their savings-dependent retirement years and Gen Xers are financially rooted in their careers, millennials are on the cusp of their highest income-earning potential. Businesses that don't create relationships with millennials will not thrive (and may not survive) in a socially-fueled, connectivity-centric world.
What's your best advice for businesses trying to connect with millennials?
What has worked in the past is not going to work in the present or the future. Millennials don't connect with businesses or brands in the same ways as their parents and grandparents. A brilliant advertising campaign, when executed across traditional channels like print and television, won't reach the typical modern millennial. To make a lasting impact, businesses must permeate the millennial consumer's social and cultural bubble. Marketing for millennials must be innovative, provocative and potentially viral.
Favorite Millennial
I'm going to have to go with Lena Dunham. What she's accomplished in 28 years continually makes me feel like an underachiever, but I love her for what she's done.
7. Matthew Manos -- Founder and Managing Partner VeryNice.co
Should businesses try to connect with & market to millennials?
When you look at studies you will quickly find a lot of common traits that (supposedly) connect millennials - we are optimistic for the future, we are less attached to material items and are more fond of experiences, we are narcissistic, we love taking selfies, we want to change the world, etc. When it comes down to it, in my opinion businesses should always first and foremost focus their efforts on the demographics that their brand was built for as opposed to steering in a direction that is popular. Never lose sight of who you built your brand for to be "cool" - stay true to the core of your brand and focus. If that means connect with millennials, go for it. If that doesn't, no big deal! You will survive.
What's your best advice for businesses trying to connect with millennials?
You have to remember that my generation grew up with things like the Internet at our finger tips. Speaking personally, most of my most meaningful relationships were either discovered OR maintained online. In looking for a meaningful way to connect with millennials, the importance of connection and dialogue should be embraced. This isn't the Mad Men era... you can't put a clever line on a poster and expect my generation to read it – instead, you need to initiate a conversation and talk with us, not at us.
Favorite Millennial
My friends who are all making a mark in the world in small ways and big ways.
8. Shauna Haider -- Graphic Designer and Teacher
Should businesses try to connect with & market to millennials?
Yes, definitely. Businesses constantly have to evolve with changing tastes and needs to stay relevant. Businesses now need to put more focus and effort into social media because it's now apparent that they can either reach a room, town or country with regular marketing tactics or the entire world with some savvy social media strategies.
What's your best advice for businesses trying to connect with millennials?
Be transparent, stay honest and listen. Milllenials are extremely digitally savvy and if you have a skeleton in your closet, they'll dig it up! If you do make mistakes, own up and apologize right away. Nothing's worse than sweeping a total fail under the carpet and pretending like it never happened! Millennials also want to be heard. The more they feel like they're being listened to, the more they'll care. They want to be a part of something bigger than themselves -- find ways to get them involved in your business through social media, outreach and promo campaigns and they'll be faithful to your brand. These days, marketing has to do more than just talk at you -- it has to involve you in some way and evoke genuine emotion.
Favorite Millennial
Sophia Amoruso, CEO and founder of Nasty Gal. She doesn't quite qualify as a millennial but her audience is mostly made up of them. I've been reading her new book, #GIRLBOSS and it's all about having a renegade entrepreneurial spirit, ignoring the status quo and doing what you're good at to make a living, even if other people don't quite get it. She's honest to a fault, a hard worker and still found ways to open doors when she was repeatedly told no. I think that millennials can gain a lot from the book.
9. Justin Orlick -- Chief Creative Officer Mojo-Fashions
Should businesses try to connect with & market to millennials?
Yes, I absolutely think that businesses should market and sell their products to millennials. The millennial generation is the most tech savvy and connected generation in history. They have access to multiple technologies and are influenced by social media in a big way. I think that despite what the media says that millennials are lazy and narcissistic, I think they are also very successful and will have the money to buy the products companies are selling. Because of how much and how frequently they connect, they can also influence other millennials their age to buy the brands they like.
What's your best advice for businesses trying to connect with millennials?
My advice would be to focus on the social media channels and to reach out to millennials by getting the most influential ones to endorse their brands. Companies have to be "cool" and talk about how their product will help a millennial be better or different. They need to focus on what is unique about their brand because millennials do not want to be the same as everyone else. They want to make a statement with everything from what clothes they wear, what music they listen to, to what food they eat.
Favorite Millennial
I think my favorite inspirational millennial is Demi Lovato. She is involved in music and fashion, she is her brand, and is someone who kids my age in particular admire since she’s admitted her weaknesses, overcome struggles, and become a stronger person because of it. I like that, even though she is famous, she can publicly talk about her flaws and challenges which helps make other people know they are not alone.
10. Jordan Kasteler -- Senior SEO Manager Red Door Interactive
Should businesses try to connect with & market to millennials?
Yes, but less traditionally and more with innovation. They should thoroughly research how their business can be a part of where they spend time online and how to communicate. Understanding what makes them laugh, what motivates them, and making messaging punctual. I’ve seen e-mail continue to die for targeting millennials while SMS/MMS has grown heavily.
What's your best advice for businesses trying to connect with millennials?
Be authentic because millennials can see right through your fake attempts. Furthermore, millennials are avid researchers, since the Internet is connected to their hip, and can dig up dirt on you real quick if you’re not transparent.
Favorite Millennial
Miley Cyrus – Hah, I know what you’re thinking but, despite criticism for being seen in fur recently, she’s raised a lot of awareness on social media about animal rights issues. It’s refreshing to see millennials get behind causes.
11. Amy Schmittauer -- Founder Savvy Sexy Social
Should businesses try to connect with & market to millennials?
I think it depends on the business and whether millennials are the demographic or avatar a business is looking to connect with or help spread the word. If so and if they do it correctly, they should be prepared for some of the most loyal advocates they could ever create for themselves.
What's your best advice for businesses trying to connect with millennials?
Meaningful really is the key word because millennials care a great deal about what they do and how they do it. If they make a donation they want to know exactly where it goes. If they share information they want to do it because it contributes to how they want to help people. Be real and transparent with millennials. They want to see your truth so they can feel that connection so that the message they send is one they can own and be proud of.
Favorite Millennial
The small business owner who won't let someone else (read: the "man" or the economy) decide whether they live a great life.
12. Tracie Heffernan -- PR Manager Redhead Marketing & PR
Should businesses try to connect with & market to millennials?
It probably goes without saying that businesses should market to millennials. With the oldest baby boomers turning 68 this year, the spending power of this once-coveted demographic is starting to fade. Meanwhile, the oldest millennials are now in their 30s. And since this generation is waiting longer than ever before to have children, their spending power is reaching a peak. Millennials also have more power to promote than any generation before it, making them particularly attractive targets to companies that recognize this value.
What's your best advice for businesses trying to connect with millennials?
Make the connection personal. In a social media world, every millennial is the center of his or her own online universe. The more businesses can make their brand experience feel personalized to each user, the more brands will succeed in ensuring their message spreads from the mouth pieces they are targeting.
Favorite Millennial
Jane Lerman, owner of L.E.R. PR in New York. Jane started her agency at the age of 23, and by recognizing the changing landscape of marketing and PR strategies to reach influencers among millennials, she has grown it into one of the most respected agencies in the city for fashion and hospitality.
13. Jen Austin -- Television News Anchor
Should businesses try to connect with & market to millennials?
It would not make sense to me to change your marketing plan (if it's working) to include millennials if that is not what your business is catering to. I know the power of branding and we tend to stick with the brands we know, thus the reason so many companies successfully target children knowing that as adults, they will stick with them. And marketing to millennials may seem like the "in thing" to do right now, so everyone is jumping on board. But you need a plan. Don't target millennials out of desperation. Millennials tend to have a more fickle attitude than others so you need to make sure that marketing to them fits your business model. It would not make sense, for example, for an assisted living center to spend much time focusing on millennials hoping they plan that far in advance - because they don't and they tend to move every two years or so. Millennials are not committed to one area or job, or even career. But it's not a bad idea to plan to target them in another decade when they are helping their parents choose a comfortable retirement center. One area that would do well to shift their focus to millennials is media.
What's your best advice for businesses trying to connect with millennials?
Millennials embrace change and like to stay connected. Years ago, successful CEOs were talking about networking with people and millennials have taken that to an entirely different level. But because of our fickle attitude, don't put all your eggs in one basket, so to speak. I haven't touched Foursquare in a few years and I change my social media apps constantly - even giving up Facebook for awhile. We are not committed to something once it becomes unnecessary to us. You must continuously work for it, do not expect brand loyalty. Expecting this is lazy marketing. It is not millennials who are lazy - they are instead master multi-taskers. You need to be in all places but not in our face. We don't like being bothered unless what you have to say is so amazing we will stop what we're doing to share it with our vast network. To get our attention, first you need to be real. Do not market to us because you have to and don't think millennials won't see right through you if you look down on them. Have real conversations on social media. Don't create a page and hope people will come there. You must engage, really engage, in conversation with millennials on social media and be involved.
Favorite Millennial
Did you really ask a millennial to pick just one? It's a toss between Ryan Gosling and Emma Stone.
14. David Ryder -- Photographer in Seattle
Should businesses try to connect with & market to millennials?
Yes, businesses should of course try to connect and market to us. We have needs just like everyone else, but we are tired of traditional, out-of-date marketing tactics. I do want to know about new products and experiences that might interest me and that's why I'd like businesses to connect and market to millennials like myself.
What's your best advice for businesses trying to connect with millennials?
I would encourage businesses to try to be innovative, funny, and original. Make something that will be shared on social media. If my friends don't want to share the ad with me, then it is probably not an ad I will pay attention to. I trust recommendations from friends more than anything, so if I hear about your business through a referral, be it via social media or otherwise, I am way more likely to investigate your business.
Favorite Millennial
Lionel Messi.
15. Carson Ward -- Online Marketing Manager Clearlink
Should businesses try to connect with & market to millennials?
Businesses absolutely need to connect with millennials to survive. Many companies have been laser-focused on tapping the buying power of baby boomers. Those who have neglected the younger generation are now struggling – and sometimes embarrassing themselves – to connect with a generation that is skeptical of traditional advertising and marketing tactics. Unlike the smaller Gen X, millennials are a huge group that can’t be ignored. They’re the “echo” of the baby boom, and many of them are now moving into profitable careers with disposable income. We need to realize that millennials will reshape markets in their image within the next 10 years. We would also be wise to understand that they are very different consumers than their parents.
What's your best advice for businesses trying to connect with millennials?
Millennials weren't raised by parents who lived through the depression. They grew up with quick and convenient access to the Internet, which has fundamentally changed the way they make buying decisions online and offline. Customers are now experts and researching online and seeking feedback from friends on IM, chat, Facebook, etc. Convenient access to information in the hands of skilled users has changed the game forever. The one-touch sale is dead. If you’re trying to sell to someone who’s never heard of your product or service, you can safely bet your customer will close the door, turn the page, or click the back button. First engagements should instead be about building interest with millennials who can then research your product further. Be funny, be helpful, or be gone. Users might not be able to close a browser tab in every channel, but they do close a “mental tab” of attention if you’re not immediately interesting. Get to the point, drop the intro music, and make your case while making them laugh.
Favorite Millennial
Like all millennials, my favorite millennial is me.
16. Matthew Miller -- Marketing Technology Professional
Should businesses try to connect with & market to millennials?
At the core, millennials are much like our parents and grandparents were at our age. We want our own identity, we want the world to be better in the future than it is today, and we want to be happy. These are all universal human desires. How we go after these desires is probably a bit different than those who came before us. Millennials have a highly developed sense of skepticism. I remember waking up on New Year’s Eve 1999 with a measured sense of fear over Y2K. All of the hype and conjecture leading up to it and ultimately nothing happened. It was the first time I recognized the dissonance between expectations, as put in my mind by the news media, and reality. Millennials have all had this experience, whether it was 9/11, the housing bubble, the student loan bubble, the war on terror, the Florida election recount, the war on drugs, marriage equality, GMOs, Monsanto, Black Fish; we live in a world where almost nothing is pure or genuine, and that’s what we crave the most. We’re skeptical of the posturing and positioning that attempts to mask reality, as if we can’t handle the truth. We’d rather get bad news that’s truthful than good news that’s a whitewash. All of these things cause us to be highly skeptical of the world, especially when the message is coming from someone on TV or printed on paper. Of course businesses should connect with millennials. Our buying power is increasing, and we generously reward businesses that successfully connect and build trust. We’ll pay a premium to companies who earn our trust. We value longevity, durability, and corporate responsibility. We are conservation-minded, and understand that what happens on the other side of the world affects us at home. We generously reward companies that share these values and act with integrity while providing us with great products.
What's your best advice for businesses trying to connect with millennials?
Respect our skepticism. Be genuine and leave the hype behind. And beware that if you ever make us feel like you duped us, we will turn against you. Feeling exploited is a sore spot for us. When you make a mistake, own up to it. Tell the hard truth, we will respect you for it. We want the news without the bias.
Favorite Millennial
I recently had the privilege to interview recent college graduates for a marketing position at my company. All of the female candidates were incredibly impressive. If I had the budget to, I would have hired each of them. I’m excited to see more female millennials in the workplace because there is so much untapped potential there.
17. Alyssa Vincent -- Public Relations Professional
Should businesses try to connect with & market to millennials?
I think businesses should try to connect with and market to millennials because ignoring us would be detrimental. We’re a huge segment of the population. While our unemployment rate may be high right now, it won’t be forever, and our purchasing power is only expected to increase as we gain more experience in our careers and climb the corporate ladder. Besides, if you can win us over, we’re actually pretty loyal.
What's your best advice for businesses trying to connect with millennials?
Be natural and sincere. If you’re trying too hard, it will stand out and your product or service will come across as phony. Don’t speak at us, converse with us. Nothing catches my attention more than when I mention a company on Twitter - either because I’m irritated or pleased - and they respond to me. It shows me that you care about my opinion, not just my money. Focus on actually making a great product, not just telling millennials how great it is. If you have an amazing product that we love, we’ll tweet about it all day. When it comes down to it, you have to market to us without us knowing you’re marketing to us.
Favorite Millennial
Lena Dunham - she’s hardworking, successful and tells it like it is. She’s not afraid to be herself or express her opinion, which is a refreshing change of pace in Hollywood.
18. Aaron Lee -- Blogger at Post Planner
Should businesses try to connect with & market to millennials?
Yes! Millennials are more likely to embrace and adapt to all things new. There is no question that millennials are the most digitally-connected generation that could carry brands forward. Businesses, however, need to realize that they are more open to transparency and are more likely to share their experiences about businesses - both the good and the bad. With this in mind, it’s easier to reach out to millennials through social media platforms.
What's your best advice for businesses trying to connect with millennials?
Businesses need to understand that millennials don’t trust review sites or "expert opinions". Instead, they trust opinions from their peers. In order to reach out to millennials, we need to market with them rather than market to them. One of the most effective methods is by working with influencers through brand advocacy. One of the best examples that I’ve seen was Pepsi's partnership with several millennials in their Vine campaign for the Super Bowl.
Favorite Millennial
This is a tough one because I follow a large number of them. If I pick one, I have to go with Devin Graham because he's partnered with Mountain Dew, Ubisoft, etc., to shoot commercial/adventure-type clips that are just way too cool -- lol. He takes advertising to a new level.
19. Richard J. Lopez -- Events Program Manager
Should businesses try to connect with & market to millennials?
Yes. As business changes hands from generation to generation it is important to understand trends.
What's your best advice for businesses trying to connect with millennials?
What businesses need to understand is studies show that the age range is wide. Millennials are born into this generation as early as 1982 and as late as 2004. Which would make the age range between 10 and 32. Educating the public is the first step toward understanding. Tweens, teens, college students, young parents are all in the mix when we refer to millennials and we are not just 20-somethings.
Favorite Millennial
Mark Zuckerberg.
20. Lauren Galley -- President Girls Above Society
Should businesses try to connect with & market to millennials?
Absolutely! Millennials look for catchy visual marketing that is relatable. For example, millennials love the Doritos commercials because they are funny in a relatable way that connects with that target group.
What's your best advice for businesses trying to connect with millennials?
Millennials are on the go, juggling many balls at once, therefore in order to catch our attention businesses should focus on how their product fits into our daily lives as well as being functional. There are so many choices these days. We can be more particular.
Favorite Millennial
My favorite millennial hands down is Emma Watson. I love that she is a great example for all girls. Education is important to her even though she is a movie star, which is a commendable and smart choice. The millennial generation is pretty cool. I'm always inspired by M's that are passionate and never give up.
21. Cammi Pham -- Digital Strategist KwinMedia
Should businesses try to connect with & market to millennials?
Yes. Millennials make up a great part of the consumer base. This is the largest generation with lots of purchasing power. Millennials rule the Internet. They are extremely influential on the Internet and can do things experienced marketers can't. You can't ignore millennials.
What's your best advice for businesses trying to connect with millennials?
Think like millennials. Especially on social media, you can't connect with millennials unless you use social networks the way they do. It is very difficult to understand and connect with them unless you do things their ways. Before you try to connect with millennials, observe the way they do things and try to do it with an open mind. Great example is Snapchat. You cannot understand why millennials love the app unless you share silly moments in real time. Think like them.
Favorite Millennial
Aaron Levie.
22. Erin Lowry -- Founder Broke Millennial
Should businesses try to connect with & market to millennials?
Absolutely businesses should be trying to connect and market to millennials. We're beginning or freshly established in our careers, therefore our earning potential is steadily increasing. Our shopping habits and preferences are far different from generations prior (thank you Internet), so it's a different landscape for businesses.
What's your best advice for businesses trying to connect with millennials?
Have an online presence and a way for people to reach your customer service quickly and efficiently. The rise of social media is a gift to companies for earning and retaining customers. If a company has great customer service, I'm far more likely to keep giving them my business.
Favorite Millennial
Anyone who helps prove millennials aren't just over-indulged, participation trophy winners who can't survive without the Bank of Mom and Dad.
Key Takeaways
Wow!
Awesome advice from people who know -- millennials who have been in the trenches.
Here's one thing from each of these pros that stood out to me about marketing to millennials:
- Be uncomfortably open & honest -- Danny Dover
- Content must be short & catch the viewer's attention -- Sierra Blair-Coyle
- Harness the potential of your millennial employees -- David D. Burstein
- Think about which aspects of culture or shared experience could be considered "native" to millennials -- Scott Cowley
- Businesses could reach out to millennials with solutions for building a more prosperous future -- Kelly Keiter
- Businesses must permeate the millennial consumer's social & cultural bubble -- Alisha Self
- The importance of connection & dialogue should be embraced -- Matthew Manos
- Nothing's worse than sweeping a total fail under the carpet & pretending like it never happened -- Shauna Haider
- Reach out to millennials by getting the most influential ones to endorse your brand -- Justin Orlick
- Millennials can dig up dirt on you real quick if you’re not transparent -- Jordan Kasteler
- Millennials care a great deal about what they do & how they do it -- Amy Schmittauer
- Make the connection personal -- Tracie Heffernan
- Millennials are not committed to something once it becomes unnecessary to them -- Jen Austin
- I trust recommendations from friends more than anything -- David Ryder
- Be funny, be helpful, or be gone -- Carson Ward
- Feeling exploited is a sore spot for millennials -- Matthew Miller
- If you’re trying too hard, it will stand out & your product or service will come across as phony -- Alyssa Vincent
- Millennials don’t trust review sites or "expert opinions" -- Aaron Lee
- Tweens, teens, college students, young parents are all in the mix when we refer to millennials -- Richard J. Lopez
- Millennials are on the go, juggling many balls at once -- Lauren Galley
- It's very difficult to understand & connect with millennials unless you do things their ways -- Cammi Pham
- Have an online presence & a way for people to reach your customer service quickly & efficiently -- Erin Lowry
Well said, everyone.
Thanks for the sage advice.
ViewHide comment (1)