Every Facebook page manager is looking for the golden ticket:
The BEST time to post on social media!
And lots of "experts" claim they've figured it out.
But just because something worked well on my page doesn't mean it will work on yours.
Every account is unique -- with different followers & different types of posts. And what worked last week won't even necessarily work tomorrow.
That said, recently I found a presentation from TrackMaven called:
My curiosity was piqued!
It turned out to be an awesome post! The research is strong & backed by data everyone should pay attention to.
It gives the best times for businesses to post on multiple social media websites -- and the times when the most fan engagement is likely to occur.
Check it out!
WARNING: Posting at These Times on Facebook May SKYROCKET Your Engagement
1. Facebook
This is the website you really wanted to know about, right?
- Most brands post during the week
>> Click to Tweet - The peak time for posts is 12pm-1pm
>> Click to Tweet - Engagement is huge on weekends
>> Click to Tweet - Posts on Sundays get the most interaction
>> Click to Tweet - Posts published at night get the most interaction
>> Click to Tweet - Engagement increases after 9pm
>> Click to Tweet - Posts between 12am and 1am are most effective
>> Click to Tweet
Whoa!
Takeaway
Though most brands post during the week, much of the interaction on Facebook occurs at night & on weekends.
2. Twitter
TrackMaven determined that this is how brands use Twitter:
- Most tweet during the work week
>> Click to Tweet - Most tweets go out on Thursdays
>> Click to Tweet - Brands tweet a lot less frequently on weekends
>> Click to Tweet - Between noon & 1pm is the peak time to tweet
>> Click to Tweet
But what did this mean for engagement?
Check out the stats:
- Most retweets happen on Sundays
>> Click to Tweet - Most retweets happen at night
>> Click to Tweet
Takeaway
Tweet in the evening & late at night. >> Click to Tweet
3. Blogging
Now let's look at what brands did with their blogs:
- Most companies publish articles during the work week
>> Click to Tweet - Tuesdays & Wednesdays are the most popular days to post
>> Click to Tweet - Saturdays see the fewest posts
>> Click to Tweet - Most brands publish between 9am and 6pm
>> Click to Tweet - Peak time to post is between 11am and 12pm
>> Click to Tweet
But how did this publishing schedule correlate with the number of social shares?
Let's find out:
- Weekend posts get the most social shares
>> Click to Tweet - Articles published on Saturdays see the greatest number of shares
>> Click to Tweet - Blog posts published between 10pm and 11pm get the most interaction
>> Click to Tweet - Other peak publishing times include 7pm-8pm and 1am-2am
Takeaway
As with Twitter, blog posts published on weekends received the most Likes, comments & shares. Posting outside normal business hours might also get more fans interacting with your content.
I think we're seeing a trend here!
4. Instagram
I'm a big Instagram fan... and I love to post selfies!
But I'm still not convinced businesses can do well on Instagram. Here were TrackMaven's stats for videos & photos:
Video
- Most popular time for brands to post is 2pm-3pm
>> Click to Tweet - Brands don't post many videos
>> Click to Tweet
Photo
- Most brands post during the workday
>> Click to Tweet - Peak time for posts is 2pm-3pm
- >> Click to Tweet
Interaction
- Videos get the most interaction from 9pm to 8am
>> Click to Tweet - Photos see steady interaction throughout the day
>> Click to Tweet
Takeaway
Post videos later in the day while posting photos whenever you want!
5. Email Marketing
At Post Planner, we mostly focus on engagement: getting more Likes, comments & shares.
But in many cases, email marketing is king.
Check out these stats:
- Most brands send email during the week
>> Click to Tweet - Peak day is Thursday
>> Click to Tweet - Fewer emails are sent on weekends
>> Click to Tweet - Most brands send emails between 9am and 6pm
>> Click to Tweet - Peak time to send emails is 11am-12pm
>> Click to Tweet
Open Rates:
- Emails are most likely to be read during the week
>> Click to Tweet - Best open days are Wednesdays & Thursdays
>> Click to Tweet - Fewer emails are opened on weekends
>> Click to Tweet - Most emails are read in the afternoon
>> Click to Tweet - Best time to send is 2pm-5pm
>> Click to Tweet
Takeaway
I wonder if open rates would improve if more emails were sent on weekends.
Summary
Many businesses post at the wrong times.
Sure you want to post during the day -- but to get the most engagement, you should also publish in the evening!
And maybe you should think twice about posting a lot on Thursday, since that's when most companies post & the news feed gets really crowded!
The research from TrackMaven is detailed in the slide presentation below.
What stats stuck out to you? Will any of your strategies change as a result of this info?
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