So here's the deal:
Running Instagram contests is super easy.
And it's fun too!
Contests on Instagram are an awesome way to recognize & reward your followers.
They also get people engaging with your photos & help you get new followers.
So give it a try! Here are 5 tips on how to get started.
5 Tips for Running Instagram Contests that Get CRAZY Engagement!
1. Give Awesome Prizes
The prize is the most important part of any Instagram contest.
Duh!
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The prize is what entices your fans to register for the contest in the first place. So make sure your prize will please your target audience.
Some of the best prizes are your own products or gift cards for your business.
Your Own Products
These are awesome prizes because it means followers who haven’t bought from you before can try your products.
You can also reward fans who have been loyal customers.
Gift Cards
Gift cards work great for attracting followers who are interested in what you do. Let them choose anything they want!
2. Decide How People Will Enter Your Contest
Now that you've picked a prize, it's time to determine how people will enter your contest.
Like a Photo
Fans must like a photo to enter your Instagram contest.
Follow
Fans must follow your Instagram page to enter.
Share a Photo
Fans must share a photo based on a theme that you selected for the contest (don’t forget to establish a hashtag for contests like this).
Tag Friends
People must tag other Instagram users to enter your contest.
Comment
Make people reply to one of your posts.
3. Choose an Entry Deadline
Make sure to give people enough time to enter your Instagram contests -- so your contests gain momentum.
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Base the timeframe on how many prizes you plan to give away. For example, if you have several prizes, you should allow more time to enter your contest.
Maybe keep the contest short if you only have a prize or 2.
4. Choose a Theme
Your contest needs a theme!
If you require people to submit a photo... what should they take that photo of? Should they somehow use your product in the shot?
What's the criteria?
And make sure to designate a hashtag for your contest.
Here's an example of an Instagram contest organized by Aritzia. People:
- followed the page
- shared photos of themselves wearing the product
- tagged #MyAritziaDenim and #AritziaTuxedo
for a chance to win a $250 gift card from the company
5. Promote Your Contest
Cool!
Now it’s time to get the word out. Contests provide an easy ways to get more Instagram followers.
Nobody will enter your contest unless they know about it.
And that requires some effort on your part.
Send an Email
Emailing your customers an announcement about your Instagram contest is one of the best ways to get people to join.
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Besides, these are often the best people to enter because they already like your company & will likely become ambassadors for your brand for their friends.
Promote on Social Media
Facebook! Twitter! TikTok, Snapchat, etc.
Promote your Instagram contest everywhere!
Buy Facebook Ads
Facebook ads work great for raising awareness about your contest. You can even target the ads so you hit the right demographic.
Summary
See how easy it is to market on Instagram with contests?
Honestly, sometimes the trickiest part is coming up with a theme.
Now that you know how to run a kickass Instagram contest, now what?
Ready to break the Internet with your amazing Instagram pics?
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