How to Use Facebook for Business

Add a Call to Action to Your Page

Today you’re going to create a unique call to action.

Facebook has a really cool feature called the “call to action” button. Here you can direct fans to a product, service, your latest webinar or even a book.

1

Begin by brainstorming. What's that next step you’d like your fans to take?

There are 7 call to action buttons:

1. Book Now
2. Contact Us
3. Use App
4. Play Game
5. Shop Now
6. Sign Up
7. Watch Video

Here’s What It Looks Like:

2

Here’s How You Can Use It:

Book Now: For consulting calls or intro appointments

Contact Us: For brick-and-mortar businesses to grab local customers

Use App: For app companies that want to attract new users

Play Game: The best way to get people hooked on your game is to get them to play it!

Shop Now: For any online store (ie. drive business to your Etsy business)

Sign Up: To grow your essential email list (this should be the default button!)

Watch Video: Could be the gold-standard choice to tell your story

Read more at: How to Use Facebook's Call to Action Button to Bring in the Benjamins.

Here's How You Can Add It:

To add a call-to-action button on your page that directs people to your website:

1. Go to your page’s cover photo and click Create Call to Action.
   
2. Choose your call to action. Then enter the URL for the page on your website where you want your visitor to go.
3. Click Create.

• You can choose different call-to-action buttons, if you're creating a local business ad or if you're creating a lead ad.

Welcome to Day 4

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