How many pages have you Liked on Facebook?
Personally, I've Liked over 100.
Sure, I'm not as crazy as Scott Ayres, who has Liked over 4,000 Facebook pages. But still... 100 seems like a lot to me.
Does that mean I interact with all 100 of these pages on a daily basis?
Not even close. In fact, there's only a handful I bother paying attention to... or engaging with.
Why?
Well, because they have something special -- something that keeps me interested, commenting & clicking Like.
For lack of a better word, I'd say they have charisma.
So in this post, I'm going to highlight what these charismatic pages are doing to keep me engaged.
In the process, I'm hoping to get you closer to building that great Facebook page that will get your fans interacting & engaging.
5 Charismatic Ways to Get Facebook Fans to Interact with You
1. Have Fun Content
One of the most effective ways to get fans to pay attention & interact with your page is to have content that is fun & engaging. In my experience, people don't take themselves too seriously on social media -- and neither should your page.
So get a little whacky sometimes!
This DOESN'T mean to post the first cat photo or stale meme you find on Google images.
Instead, come up with some random & unexpected fill-in-the-blank posts, questions or trivia posts.
And if you need help boosting your creativity, check out Post Planner's status ideas engine to find proven posts that have garnered tons of Likes, comments & shares in the past.
And don't forget to use humor in your posts!
I often visit Pinterest to find humorous content. I search “humor” on the Pinterest search bar rather than using the humor category.
Using the search bar is important because it pulls the most popular Pinterest content.
Here's a humorous Facebook post by Ben & Jerry’s, for example:
This photo says it all, right?
Takeaway: Show your sense of humor. Post FUN content!
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2. Have a Personality
Stories have been told & passed along for centuries.
To this day, I remember stories my grandmother told me when I was little. She’s now 85.
Storytelling is also a great way to connect with your fans & boost Facebook engagement.
And what better way to connect than by adding your personality to each post? Establishing a personality & voice for your business is critical for any Facebook content strategy.
The Facebook pages I remember are pages that connect with me on a personal level -- and have personal charisma!
Check out these examples of digital storytelling that ooze personality:
1. Humans of New York
Humans of New York is probably my favorite page when it comes to the group's ability to share stories.
Brandon Stanton, a photographer & best-selling author of the book "Humans of New York", has spoken to thousands of people & shared their stories with millions across the web.
Awesome stuff!
2. Sandi Krakowski
I’m a huge fan of Sandi because her Facebook business page is filled with amazing content about her company & her life behind the scenes.
She lets her charisma shine! And that's what connects me with her!
And with more than 356,000 fans & more than 122,000 people "talking about" her, it seems like she has the same effect on a lot of other people too.
Takeaway: Show your personality. Tell YOUR story!
>> Click to Tweet <<
3. Post Quotes
Now hold on!
Before you say “Nooooooooooo” to the use of quotes, I gotta chime in & say this:
People LOVE great quotes!
It's just the truth.
This doesn't mean you need to post them daily. But I recommend using quotes every once in a while to get your community talking (and thinking!)
Unlike some low quality content, quotes work well because they cover a wide range of interests & can connect with different people in different ways.
Here's a great example from Marie Forleo:
A lot of different people will relate to Marie's quote -- from people who work in an office to people who run their own businesses to people making music to people training for sports.
Everyone finds their own meaning in the quote. And that's what makes it effective.
Takeaway: Aim to inspire. Aim to connect through other people's wisdom. Post great quotes!
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4. Add Value & Be Creative
What is the purpose of a Facebook page if not to be creative & offer value?
I see so many companies making the mistake of not doing this -- mostly by posting too many ads about their products or services.
Sure, these ads may be valuable to some -- but chances are most people don't care.
Another common mistake many page managers make is posting content with generic descriptions -- ones that have been used multiple times already.
You've probably seen this before, right?
Even if the material is interesting, it lacks a personal stamp -- and thus lacks charisma!
So make sure to add your own creative description before sharing that viral blog post with your fans. You can use humor, your personality or a short quote from the post -- like Huffington Post did with this example:
Takeaway: Show your charisma via the content you share. Always add your own commentary!
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5. Launch Simple Contests
Contests are another effective way to get Facebook fans interacting.
But make sure to select prizes carefully -- so you’re giving away items related to your company instead of just iPhones, iPads & iAnything Else.
This is where charisma comes into play. Remember: you show your personality by the prize you choose!
If you just give away another iPad, you’ll mainly attract contestants who only want to win the prize -- and don't really care about your page or business.
But the good news is that you no longer need an app to launch a contest. Instead you can run one right on your page's timeline... like the 8 contests in this post:
And in case you don't have time to jump over to that post, here's an awesome example for this post:
Liberty.me is a publishing & social networking platform dedicated to the liberty-minded community. To kick off their launch, they gave away free memberships.
Very charismatic!... Great job!
Takeaway: Run contests. But show your personality via the prizes you choose!
>> Click to Tweet <<
Now over to you
What do you think, friends?
Are there other examples of fun pages or fun ways to increase engagement on Facebook?
Share your ideas with us in the comments section below.
And remember... be charismatic! ;)
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